Google Ads YouTube Video Ads Specifications

Google Ads Video Campaign Specifications: Ad Formats, Sizes, and Best Practices

Video advertising has become a crucial part of digital marketing, especially on platforms like YouTube. Google Ads offers various video ad formats to help you reach your audience effectively. Let’s break down the different ad formats, sizes, and best practices for creating successful video campaigns on Google Ads. Google Ads Video Ad Formats In-Feed Video …

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How To Stop Fake Clicks In Google Ads

How to Stop Fake Clicks / Invalid Clicks in Google Ads

If you’re running Google Ads, you’ve likely faced the frustrating issue of fake clicks, also known as click fraud. This happens when people or automated bots click on your ads without any genuine interest in your products or services, costing you money without yielding any real benefits. Fortunately, there are ways to minimise these invalid …

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What Is The Best Bid Strategy For Google Ads

What Is The Best Bid Strategy For Google Ads, Display Ads, Shopping Ads

Navigating Google Ads can be challenging, especially when trying to figure out the best bidding strategy. There are different strategies for different types of campaigns, whether you’re dealing with Google Ads, Display Ads, or Shopping Ads. Let’s break it down to make it simple and clear. Understanding Bidding Strategies Before diving into the specifics, it’s …

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Google Ads Search Terms Report

Decoding Google Ads: Understanding The Search Term That Matched Your Keyword

Google Ads can sometimes feel like a whole new language! One term that often trips people up is “the search term that matched your keyword.” If you’ve seen this in your search terms report and wondered what it means, you’re not alone. Let’s break it down in simple terms and explore how you can use …

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