Google Display Ads Optimization Score
February 14, 2020 5 days ago
  • Category: Google Ads
  • Written by: Uzair Kharawala
Google has announced an expansion of Google Display Ads Optimization Score to include display ad campaigns. These changes to the optimization score mean that you can now get statistics for search, shopping and display. An...
Google Display Ads Keywords Tips
February 11, 2020 1 week ago
  • Category: Google Ads
  • Written by: Uzair Kharawala
When setting up your Google Display Ads, keywords are a vital component that must be given careful thought and planning. At this stage, you should evaluate your keywords and improve any poorly performing ones. n setting up your...
Google Display Network: Responsive Ads
February 10, 2020 1 week ago
  • Category: Google Ads
  • Written by: Uzair Kharawala
Within Google Display Network, responsive ads are being replaced by responsive display ads as the default ad choice. There are a number of benefits to using responsive display ads. In this video, I will set out my top five...
Google Ads Bid Strategy Report
February 5, 2020 2 weeks ago
  • Category: Google Ads
  • Written by: Uzair Kharawala
Did you know that you can check out your bid strategy report to see some of the signals that are more or less likely to drive conversions in your Google Ads campaign? The smart bidding strategies that Google use have a range of...
Google Firebase Analytics
February 3, 2020 2 weeks ago
  • Category: Google
  • Written by: Uzair Kharawala
By linking Google Analytics to Firebase and Google Ads, you can utilise powerful tools to analyse how successful your Google Ads campaigns are. Hello, I’m Uzair and thanks for watching this video. Firebase is Software...
Google Ads Click Fraud Tips
February 3, 2020 2 weeks ago
  • Category: Google Ads
  • Written by: Sarah Ryan
Invalid clicks, or click fraud, can be really frustrating when you are trying to drive conversions from your Google Ads campaign. In this video, I will set out some of the steps to prevent it. Click fraud or invalid clicks is...
Google Display Network Explained
January 30, 2020 3 weeks ago
  • Category: Google Ads
  • Written by: Uzair Kharawala
If you are serious about advertising online, then you will need to understand what the Google Display Network is and how it can help your campaign. The Google Display Network (or GDN) is the biggest advertising network online....