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April 4, 2020 18 hours ago

Google Display Network: 4 Ways to Reduce Spend

by Uzair Kharawala | Apr 4, 2020 | Google Ads

A complaint that I often hear about the Google Display Network is that it can be expensive, and this can be true if you don’t keep an eye on your metrics. In this article, I will teach you the four account settings to keep track...

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April 3, 2020 2 days ago

YouTube Ads That Interrupt The Videos

by Uzair Kharawala | Apr 3, 2020 | YouTube

Okay, so you’re talking about the Instream ad, which comes up when you play a video. You get the ads which are skippable after five seconds. And also these ads appear between the videos as well. My opinion is, they are...

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April 2, 2020 3 days ago

Google Ads Editor Bulk Change

by Uzair Kharawala | Apr 2, 2020 | Google Ads

So this is about Google Ads. Is there a way to bulk change ad group names? Yes, there is. Quite often you will have campaigns which may have hundreds or thousands of ad groups and should you need to change anything on it, either...

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April 1, 2020 4 days ago

Google Ads Attribution Reports

by Uzair Kharawala | Apr 1, 2020 | Google Ads

Google is launching some new changes to their attribution reports to make understanding insights simpler and more intuitive going forward. In this article, I will take you through the changes to the Google Ads Attribution...

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April 1, 2020 4 days ago

How Do I Get Started With Video Content Marketing? What Do I Need? I Just Don’t Know Where & How To Start.

by Uzair Kharawala | Apr 1, 2020 | Video Marketing

How do I get started with video content marketing? What do I need? I just don’t know where & how to start. All you need is a simple smartphone, any smartphone will do to get started and a couple of pieces of items which you...

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March 31, 2020 5 days ago

Google Shopping Ads For Gmail, YouTube & Discover

by Uzair Kharawala | Mar 31, 2020 | Corporate, Google Ads, Online Shopping, Video Marketing

In this video, you will learn about Google Shopping Ads and how to show your Google Shopping Ads on YouTube, Discover & Gmail. VIDEO SCRIPT Google keeps finding more places to show Shopping ads as merchants or sellers...

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March 31, 2020 5 days ago

Google Ads: Clicks But No Calls!

by Uzair Kharawala | Mar 31, 2020 | Google Ads

The question I’ve been sent is My website gets too many clicks from Google Ads, but just a few people call me. So I guess your call to action is for people to call you or your business. So there may be a few things which...

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March 31, 2020 5 days ago

Google Ads Local Business

by Uzair Kharawala | Mar 31, 2020 | Google Ads

Did you know that approximately 80% of local searches result in a conversion? Local searches drive conversions for small businesses. So why is your campaign not getting the results you expected? In this article, I will give...

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March 31, 2020 5 days ago

Google Ads Target CPA Bidding

by Uzair Kharawala | Mar 31, 2020 | Google Ads

Google Ads Target CPA bidding is a strategy that will help you to increase the number of conversions achieved that reach the target cost per action. Using advanced machine learning, Target CPA optimizes your bids automatically...

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March 30, 2020 6 days ago

SmartPhone Video Marketing

by Uzair Kharawala | Mar 30, 2020 | Video Marketing

Why I Started SmartPhone Video Marketing In these unprecedented times, we hope & pray that everyone is staying safe & well. Many of you will be extremely worried about how things will plan out, what’s going to happen...

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