6 Best Ways To Increase Your Conversion Rates

How to increase conversion rates? Great question. There are lots of factors that can influence conversion rates and you always need to be working on it, optimizing the campaign so that you try to increase your conversion rates as much as possible. Because increasing the conversion rate will allow you to scale your campaigns even more without having to spend more money on ads.

So, here are a few of my tips for you. AB split test your headline. Have two pages, one with headline one, another one with headline two. See which one works. Split testing, with a photo and a video, can also work. Or a different color on the call to action button. Have a blue button compared to an orange button and see which one works.

So, always be AB split testing your landing pages and your headlines and so on. Keep the layout of your landing page. Very simple. Don't have very complicated ones. Don't have too much stuff on it. Keep things very simple. Remove the navigation bar because that causes confusion. Well, not confused people just click on some buttons and links and then they go away from your main landing page.

Where they were before. So, keeping your landing page layout simple and easy to navigate on there and what I mean by navigating is they're not going from pages to pages but to get that information very quickly within a matter of seconds as to why they are there and what you want them. To take that call to action.

If you want them to download the PDF, make a phone call. Sign up for your newsletter or to a lead generation form to make it super simple. And easy for them to do that. Remove unnecessary fields from your form. I see that the forms are very long. You want to minimize the form. If the information you need is absolutely necessary then yes you might have a form with 10 different fields.

But the more fields or the boxes you have the lower the conversion rates are. So, keep your form filled to a minimum. Add social proof testimonials, customer case studies to your landing page and check out that will certainly increase your conversion rates because that builds trust. Add a live chat. If you can afford it and you can have full-time staff manning it then absolutely increase it because people always have questions especially nowadays with you know expensive items like maybe a TV or something like that you are selling and somebody has a quick question before they make the purchase then the live chat will help increase the conversion rate.

And the last one is as I said earlier on I have a very strong and clear call to action.