Accelerated Mobile Pages
December 20, 2019
1 month ago
Category: Google Ads
Written by: Maulik
Your website loading speed can make all the difference between losing or converting a customer. Most people visiting websites on mobile will leave a website that takes longer than three seconds to load, and yet most websites miss that by at least 19 seconds. To really...
Google Ads ROI Formula
December 17, 2019
1 month ago
Category: Google Ads
Written by: Maulik
Whether the purpose of your Google Ads campaign is for sales, leads or other activities, you should measure your return on investment (or ROI) to make sure that the money you are spending on Google Ads is working for your business. ROI is a comparison of your net...
Google Ads Optimization Tips
December 7, 2019
1 month ago
Category: Google Google Ads
Written by: Sarah Ryan
If you want your Google Ads campaign to be as effective as possible and reach your goals sooner rather than later, it’s heavily advised that you pay a lot of attention towards your Optimization Score.  The optimization score range is from 0% all the way up to 100%. If...
Google Ads Smart Bidding
December 7, 2019
1 month ago
Category: Google Google Ads
Written by: Sarah Ryan
When you’re using Google Ads, it can get difficult and time-consuming to manual bid for the ad auction. This is where Google Ads Smart Bidding comes in. Machine learning is used to analyse and set the best possible bids. To be successful, you need a Google Ads bidding...
Google Site Kit for WordPress
December 7, 2019
1 month ago
Category: Google Google Ads
Written by: Sarah Ryan
Google have announced a new plugin called Site Kit that will be available across the world for WordPress users.  What is Site Kit?  Site Kit is a new WordPress plugin that lets website owners install and configure all Google services to get full insights right in the...
My Video Kit
December 4, 2019
2 months ago
Category: General Photography Video YouTube
Written by: Sarah Ryan
Shooting on location means you need to have all of the equipment you need to create your videos. However, having all of my equipment with me in my video kit means that it can weigh a ton and it really slows me down. In this video, I am on location and am going to show...
Google: Responsive Search Ads
November 26, 2019
2 months ago
Category: Google Google Ads Video
Written by: Sarah Ryan
As we have seen in my previous post, Responsive Search Ads can be a really useful tool in your Google Ads campaign.  In this article, I’ll discuss some best practices for creating Responsive Search Ads and some key mistakes to try and avoid.  Ideally, within each ad...
Google Ads Call Only Ads
November 11, 2019
2 months ago
Category: Google Google Ads
Written by: Sarah Ryan
Many users prefer to speak with a business before they buy your product or service. Google Ads Call-only ads will allow your customers to phone you from their mobile search results to get the answers that they are looking for quickly.  Google is starting to launch...

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