Author name: Uzair Kharawala

Pros & Cons Of Google Ads Demand Gen Campaigns

Pros & Cons of Demand Gen: Navigating Through the Demand Gen Landscape

Google Ads / By

Here are some Pros and cons of the Google Ads Demand Gen campaign. Let’s start with the Pros: Pros Diverse Creative Options: Access to varied formats allows brands to innovate and diversify their content strategy. AI-Driven: AI-powered tools help streamline and optimise ad performance, ensuring your campaigns are data-driven and focused. Enhanced Targeting: Precise targeting …

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Google Ads Demand Gen Campaigns

Decoding Demand Gen Campaigns: Elevate Your Google Ads Strategy

Google Ads / By

In the dynamic digital marketing landscape, Google continues to innovate, offering advertisers new tools and strategies to reach their audiences more effectively.  Among these innovations, Google Ads Demand Gen campaigns have emerged as a focal point, promising a new horizon of customer reach and engagement. But what exactly does it bring to your marketing table, …

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Google Ads ROI

Revitalising Your Google Ads: A Comprehensive Guide To Audit And Amplify ROI/ROAS

Google Ads / By

Nurturing your Google Ads campaign to reach its full potential begins with a meticulous audit that scrutinises every nuance of your advertising endeavours.  In an environment where ROI and ROAS serve as pivotal markers of success, ensuring your Google Ads account is operating at its peak becomes paramount. Here, we delve into actionable tips to …

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Performance Max Campaign Best Practices

Navigating Through the Maze: Reviving Your Broken Performance Max Campaign

Google Ads / By

Performance Max campaigns have steadily emerged as a potent tool in a digital marketer’s arsenal, promising automated solutions that span across Google’s treasure trove of ad networks.  However, encountering bumps along this automated road is not uncommon. If your Performance Max campaign is not hitting those lauded heights, let’s troubleshoot together with some adept tips …

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