Google Ads Click Fraud Tips
February 3, 2020 2 months ago
  • Category: Google Ads
  • Written by: Sarah Ryan
Invalid clicks, or click fraud, can be really frustrating when you are trying to drive conversions from your Google Ads campaign. In this video, I will set out some of the steps to prevent it. Click fraud or invalid clicks is...
Google Display Network Targeting
January 26, 2020 2 months ago
  • Category: Google Google Ads
  • Written by: Sarah Ryan
Within Google Display Network, targeting is crucial to make sure that your display ads are seen by the right audience. If you have ever been browsing websites such as Huffington Post, Wall Street Journal, CNN, etc and seen an ad...
Google Ads Data Hub
January 23, 2020 2 months ago
  • Category: Google Google Ads
  • Written by: Sarah Ryan
Without accurate reports and measurements from the Google Ads Data Hub, you will not be able to find out how effectively your ad campaign is performing.  Your digital marketing campaign will be based upon the figures and results...
Google Ads Optimization Tips
December 7, 2019 4 months ago
  • Category: Google Google Ads
  • Written by: Sarah Ryan
If you want your Google Ads campaign to be as effective as possible and reach your goals sooner rather than later, it’s heavily advised that you pay a lot of attention towards your Optimization Score.  The optimization score...