Google Ads Keyword Match Types Explained
April 23, 2021 2 weeks ago
  • Category: Google Ads
  • Written by: Uzair Kharawala
You’ve probably heard of Google Ads keyword match types, but what does that really mean and how does it affect your ad campaigns? In this blog, we’ll be lifting the lid to explain exactly what they are so you can create ads...
What Is Smart Bidding In Google Ads
April 7, 2021 4 weeks ago
  • Category: Google Ads
  • Written by: Uzair Kharawala
Smart Bidding is essentially an automated bidding strategy that uses machine learning to optimise conversions on your ad campaigns. Google Ads Smart Bidding has been developed to save advertisers time and improve return on...