Google Ads Smart Bidding
December 7, 2019 6 months ago
  • Category: Google Google Ads
  • Written by: Sarah Ryan
When you’re using Google Ads, it can get difficult and time-consuming to manual bid for the ad auction. This is where Google Ads Smart Bidding comes in. Machine learning is used to analyse and set the best possible bids. To be...
Google Site Kit for WordPress
December 7, 2019 6 months ago
  • Category: Google Google Ads
  • Written by: Sarah Ryan
Google have announced a new plugin called Site Kit that will be available across the world for WordPress users.  What is Site Kit?  Site Kit is a new WordPress plugin that lets website owners install and configure all Google...
Google: Responsive Search Ads
November 26, 2019 6 months ago
  • Category: Google Google Ads Video
  • Written by: Sarah Ryan
As we have seen in my previous post, Responsive Search Ads can be a really useful tool in your Google Ads campaign.  In this article, I’ll discuss some best practices for creating Responsive Search Ads and some key mistakes to...
Google Ads Offline Conversion Tracking
November 14, 2019 7 months ago
  • Category: Google Google Ads
  • Written by: Sarah Ryan
There are times when Google Ad will not lead immediately to an online sale but has brought an awareness of your brand to the customers that lead to a sale in the offline world, such as in your shop or over the phone.  Hello, I’m...
Google Ads Call Only Ads
November 11, 2019 7 months ago
  • Category: Google Google Ads
  • Written by: Sarah Ryan
Many users prefer to speak with a business before they buy your product or service. Google Ads Call-only ads will allow your customers to phone you from their mobile search results to get the answers that they are looking for...
Google Ads: Measuring Brand Awareness
November 11, 2019 7 months ago
  • Category: Google Google Ads
  • Written by: Sarah Ryan
One goal of creating your Google Ads campaign is to raise brand awareness and visibility of your company, products or services.  To achieve this, you can create a campaign using the Brand Awareness & Reach Goal to increase...