Hello and very welcome to today's YouTube video. My name is Uzair and I've got a very special guest Sophia Baldor from DataFeedWatch. Hello Sophia. Hi how you doing today? I'm very well thank you. How are you? Thank you, Thank you for the invitation for your YouTube channel. Oh you're most welcome and thank you for being here and giving us your precious time.
Because Sophia today is going to show us some really cool stuff when it comes to text ads and if you are an eCommerce store running a store with hundreds if not thousands of products then this is something which you really want to see today. So before we get started Sophia would you mind introducing yourself who you are and what you do?
Yes sure. So I'm working at DataFeedWatch which has a Google text ads product manager so basically taking care of the Google text ads service. So basically the let me continue the introduction but at DataFeedWatch it's more about when you are managing your campaigns through a feed so you would like to put any of the information into a feed and basically this is my main daily task you know helping our clients and it comes to retailers, agencies, big brands and helping them out to create your Google search campaigns but based on the feed and yeah moralize that's all about the introduction part.
So the magic you're going to show us today is how to create text ads using a data feed. Exactly. The data feed can be any type of feed like Google spreadsheets, CSV or if you have if the client has a store which is like Shopify, Magneto, any type of source file can be used for Google Shopping, Facebook, and obviously for good search campaigns as well.
Perfect. Today we are going to talk about just the search part. Perfect. So would you mind diving into the account and showing us how you set up? So it doesn't matter how many products somebody has whether they've got a handful or thousands of them. Oh no problem. We most of the time have like clients we few hundred thousands of products and it's still even good.
There are some Google Ads requirements that you can have one campaign with 20,000 of ad groups. So we have to always follow the Google Ads rules. Yeah. But there is no limitation. Limitation. At all. Now I know it seems a very funny that oh my God we might run out of ad groups in an campaign but if you got of thousands of products then it can be done very easily so yeah let's see how you can do this in a literally in a matter of minutes or so.
Yeah so for today I'm going to show you like a general introduction nothing crazy and nothing hot was thinking about just to have like a general overview. Let me share my screen. Yeah. So here on my screen you are going to see a presentation and the presentation is going to talk about like just more or less the surface of why is it important to have obviously text ads why is it important to have feed based instead of a general one a little bit of insights of the tool like how it looks like keywords creation, ad copy creation and then it's going to I'm going to give it back to you, you know for questions.
Yeah. If you have some questions. So basically we are talking about Google Shopping and text ads at the same time together. So we have obviously clients who are ready to have a search campaign or there are clients who are more focused on Google Shopping. So this is the moment when we still highly recommend to combine both of it especially if already have a Google Shopping feed.
It's perfectly good for a text ads. And if you're you have information in your feed like a description or your feed provider is putting a lot of information but to Google Shopping you are able to send custom labels zero to five so not so much information. In this Google text ads version we can use everything. So there's three times 30 characters headline the two times 90 description is giving a lot of visibility and because of this it's very very useful that we are trying to use more information from the feed.
Stock number, the price information about the sales everything that is just super important so Google Shopping and Google text ads is kind of work it's possible just for text ads people who are having a feed about second hand cars, apartments, anything that cannot be advertised for Google Shopping, a feed, any type of feed could be used with the DataFeedWatch tool.
Let me move on, why is it better if someone is using DataFeedWatch campaigns creation instead of Google Ads creation. The most important part is saving time when we are basically few thousands of products. Creating unique campaigns for 200,000 of products it's super hard. Takes a lot of time. Because of this everything is speed based so less manual work.
Everything is faster and the daily campaign time updates is super super important that basically the campaigns are refreshing every six hours. So four times per day. Which means the price is changing. The product is out of stock. Yeah. It automatically means that the daily updates are going to help getting a better ROI and obviously the you are not selling product that is just not there.
Yeah. For quick question absolutely so this is creating a responsive search ad. You are able to use responsive and expanded text ads as well. Okay. So how many headlines and descriptions can we make from here? Based as Google 15 headline for description. Everything is based on Google because the campaigns I created through Google API. Okay. Perfect. Thank you.
So let's move on Yeah. For the part how it actually looks like or you know we are wondering that how this feed is actually going to be in my Google Ads account. Into the Google Ads account we can upload a feed maximum for a page feed to our business data options but generally there is not such an option or a functionality that I upload the feed and based on this feed I'm going to have my campaigns created.
So we are having the product feed then we create the campaigns and Google API is going to take the campaigns to the Google Ads account. So basically that's why we are in the middle. There is no Google merchant centre in it. This is the so this is a straight connection to the Google Ads account. There are few perks.
Text ads campaigns are created automatically. Keywords are updated more often. Yeah. And basically this is thanks to the Google API and not to any other platform. Perfect. Great. So after we have the connection that we basically how data is connecting to a Google Ads account. Let's move on how we are creating keywords. We have two method. One is called truncation.
When we are creating keywords from the product name here we can see one of our client’s product Trainer Black 9.5. The truncation is going to create keywords automatically cutting off from the right to the left the product name so automatically we have long and short keywords. Besides the product name the product title we are able to use any other information.
Here at the screen I think based on the headlines this is an expanded text ads but as I mentioned you can use both. Yeah. You can see that any kind of tag in the middle of the screen like product name, the URL, the price, the discount percentage everything that is in a feed it could be implemented basically drag and drop into the ad copy template obviously we have responsive and expand we can use always typing from the keyboard and using all of those tags so this is how quickly we are able to create a template but because of information from the feed is still going to be unique.
So what we always recommend more information is better because it could be used for keywords. Hm. And for the ad copy. Yeah. For the, we have more type of campaigns. Obviously everything is based on Google. Google search. So we are having like kind of an in-house name like group campaign, product campaign, DSA, but everything is based on Google.
So we have obviously the dynamic search ads campaign and simple search campaigns which may be called a bit different but they are those symbol search campaigns when we are in charge of the keywords, we are in charge of the ad copy creation there are some tiny differences here or there but obviously because of the API everything is just based on Google so more about the campaign so for those of your listeners or viewers who want to know more obviously we can always give more information but I think let's lead for a different time.
On yeah I think we had we finished actually the last one is more about cool yeah what type of plans we have. Cool so can we go into the interface and show everyone how it is set up? Yeah I think the interface maybe would be a bit too much but I can just cut a short part out.
Let me be Okay, I'm just going to show it in one of the accounts. It's very similar to this previous video. The creation of the keywords and but it's just super easy in the platform as well. So is this for any kind of eCommerce store whether it's a small one or a massive big one? Emphasize that this is not for because if you're not an eCommerce because you are selling newspapers you are selling you have been and you are having a different you are trying to your massage through a feed is for everyone.
So this is not just for eCommerce. But to answer your question obviously any kind of eCommerce okay any kind lovely any kind of eCommerce but the point of the Google text ads service is that our target goal is people who need search campaigns and obviously there are people who need search campaigns who are not eCommerce but they are still managing their information through a feed.
Perfect. Okay. Let me show a little part from the feed the from the account. So basically this is how the our internal list looks like. Yeah. And basically here this is like a simple creation of Google campaigns and we have them to the campaign setup is based on Google so like location, languages, bidding strategy everything is like that the most important part is here and we are taking the truncation that's going to take the product name and for every single product the system is just going to create a separated ad group and all of these keywords are going to be implemented besides this we have a secondary option which will be tech combination it depends on the needs of the client most of the time for car parts, smaller electronics when there is a keyword a model number that it's important yeah we recommend the second one and here from the keyboard when we are combining the text besides this part we are able to use any type of information for the X creation And here there is where you can see the responsive search ad there is the template headlines to the maximum same for the description and it's basically based on all the Google rule just take it I going to put for example the model number at the end of the description too and here we are going to see that the model number just popped up straight away.
Right. So this is going to create for every single account. The rest of the campaign's creation as I mentioned is super similar. We have campaign details but the rest is basically what it can be modified in the Google Ads account. This is the two major and most important part that we are helping the client out to be feed based.
Yeah. That just simply creating the all of those problems of their shoulders and obviously the ad copies to be unique and focusing on a better ad quality and a quality score. So how do the ad groups are set up? Are they one product per ad group? Yes. Nice. And I saw it makes exact and phrase match. Or broad.
Obviously all the three types what was set up it was chosen but obviously you have all the options by Google. Okay and then you can select which match type you want the keywords to be in. Exactly can even put all the three if you want so it's just easier, simpler, you don't have to go through one by one.
Yeah. To your Google Ads account you just click on it and all of the match type is there. So Sophia if somebody had a 10,000 product store how long will it take you to set up one of these campaigns? 5 minutes. It's based on the feed. Feed yeah. Data feed which is a feed management and feed optimization company.
So it's very important that the feed has to be good because the campaign the creating the campaign is super easy. You just go through on all of the tabs and basically the system is going to pull all the information from the feed. If the feed is not good we have much more things to. Of course but that's beside the point you got to have a really good feed working anywhere in the first place.
And then you can utilize that feed to create more ads which are super targeted to your audience because if somebody is looking for you know a particular phone with the model number, colour and so on it can all show up on their on the ad. Exactly they are going to land on the product euro which is provided in the feed.
So they are ready to convert and based on this we are aiming for a better conversion rate and based on the quality score. Yeah. Because we are able to put the model number, the price of this product. Yeah. Everything into the ad copy. Beautiful. So how does this work? Is it this feature for the text ads part of DataFeedWatch or is it optional or separate or somebody can just sign in for this only?
We have text ads only option. So it's a secondary service so you someone can sign up just for the general service. Okay. And this one so we have like a fee for this. But obviously because the text ads as it says it's focusing not just only for eCommerce. Yeah. So because of this we provide text ads only.
So it means that if you don't want to have a Google shopping you are not an eCommerce. You just need a simple search campaign. Yeah. You are able to sign up separate as well. So can you give me an example of where and why someone who's not an eCommerce would use these text ads? In what situation would you recommend or for which niche would be ideal?
Just to give you one of our last example who has been European award read the text ads only. They are an Italian agency and they created for their clients with the text ads only the text ads only function campaigns for gym membership. And their campaigns just won the search award in 2021 this is one of a greatest example like you need to have you still want to be focused on location and if you are selling a gym membership correct still looking in Western or Google itself but beside this we have countless of clients what I mentioned before second hand cars for example or apartments, real estate, you said a really important thing just now which has opened up my eyes and I'm looking at it from a completely different point of view because I was thinking this is only for eCommerce but I know what where you're coming from.
So for example if we are running a campaign for local locksmith, dentist with the name of the location in front of it in ad. Exactly. We can optimize the ads and set up over here through the text. The feed. Especially if you have a feed you are optimizing the location you have the location that the opening hours different location has different opening hours and so on at the end people think like oh I have seven products just to tell you we started 1,000 products minimum.
Yeah. But obviously some people say I have ten products. It's make no sense for me to be feed based. But then it's much easier and if anything is changing in a feed but more people can have access. You don't have to go into your Google Ads account one by one. Change your ad copy. It's automatically going to be refreshed every six hours.
So if we had let's say 500 location names around a particular town you can put them into your feed and then data feed watch is just going to mix and match all of that. Yeah and every single location I think here an item wouldn't be a product. It would be a location. So every single location would be considered as a separate ad group.
Perfect. Yeah got it. Got it. Because there are some very highly competitive niches like plumbers, locksmith where people are looking for local areas and it is impossible or by zip codes and it's impossible to manually make it whereas over here is just going to take the same amount of time whether you got 20 zip codes or 2,000 zip codes.
Exactly. Nice. I think I will definitely have a follow-up session with you and we set up an actual feed and show our subscribers and viewers how easy it is to set this up. So thank you so much Sophia for being here and giving up your precious time and showing us a new way to create campaigns on the fly which will make the management of the account super-fast.
Thank you for inviting as I mentioned before today is just like a super general overview of the tour. So if you or any of your viewers need a little bit more information you know where to find us. Yeah, I will put all the links under the video and yeah, I truly appreciate your time and I look forward to catching up with you sometime very soon.
Bye for now. Thank you so much. And thank you to everyone for watching this video and we look forward to seeing you again and we will do a follow up of this video with a practical session on how to create these text campaigns via the feed in a matter of minutes. So, until then, take care and bye for now.
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