In order to ensure that your marketing strategy is working out for you and that you are still getting the kind of level of sales that you desire, you need to think about how things have changed over time. That is covered in some detail in the video that we have made on the marketing flywheel, which you can check out straight away.
If you ask any business owner what the main change has been in recent years, they will almost certainly say it has something to do with their customers. After all, when the lives of customers change, that means that their behaviour changes too, and this is always going to affect how you do things when it comes to improving your marketing.
The marketing flywheel is designed to deal with this very issue. On the face of it, it is quite a simple process and operation, but it is surprisingly powerful and it’s one thing that you are certainly going to want to make use of in your own business.
Let’s take a look at it in some more detail to really hone in on what it’s all about.
The Marketing Flywheel
Customers today are much more likely to be a little wary or skeptical of what businesses tell them, after years of experience of dealing with businesses in different settings. As a result, you need to find out how to gain that trust again, while also keeping the processes in your business in line. Essentially, you need to put a lot more care into the transactions you have with customers.
In order to deliver a better customer experience, you need to think about all of the processes involved in it. One way to look at this is to think about the momentum that your business gains when you manage to make everything amazing for the customer. That is the primary goal of the flywheel.
The flywheel is incredibly energy-efficient, which is what makes it so worthwhile. You need to think about how much energy it can store, which will in turn affect how fast it spins and how much friction is encountered along the way.
How It Works
So how do you actually use the flywheel? As you can find out in our video, the flywheel’s energy or momentum depends on three essential things: how fast you spin it, how much friction it encounters, and the size of it. You’ll need to address all three of these things within your business, if you are going to really make you business work hard to succeeed.
There are different phases to using the flywheel. In the attract phase, you are bringing people in with useful content and so on. Ultimately, you are trying to earn people’s attention through content marketing and the like.
In the engage phase, it’s all about making buying from you as easy as possible for the customer. Their channels, their way.
The final phase, the delight phase, is all about supporting and empowering the customers, so they come back time and time again. If you use the flywheel properly, you are going to eliminate most if not all of the friction that is stopping your business from operating properly and getting the sales you want.
It’s a hugely powerful tool and one that you are never going to go back on once you have seen what it can truly do for you.
We hope you enjoyed this topic and please check back regularly to find lots of useful information about marketing.
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