Did you know that by using affinity, in-marketing, re-targeting and other audiences together in your campaign you can create a Google Ads combined audience that targets your ideal audience?
Hello, I’m Uzair and thanks for joining in. In this video, I am going to talk you through the Google Ads Combined Audience feature.
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Google Ads has now launched its Combined Audiences Option when setting up your campaign to allow you to build a more specific, layered audience to target. You can build a persona for your ideal customer by combining demographic, in-market and affinity elements.
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How To Use
Within the Audiences page, you should click to add a new audience and select “Combined Audiences” from the dropdown menu. The audience builder will then pop-up and you can select the characteristics of your ideal customer within the demographics offered. This includes age, interests, life events, remarketing lists and a lot more.
Your combined audience must contain at least 1,o00 people, for privacy reasons and if it falls below this, Google will pause the campaign.
Written by Uzair Kharawala
Partner at SF Digital Studios, a Google Premier Partner agency. Uzair has been helping businesses grow with Google Ads since 2002 and teaches it every week on YouTube.
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