Did you know that the Google Ads Editor features have been updated recently? These improvements can help your campaign and in this article, I am going to talk you through the changes.

Let’s dive straight in with the new features:

New Campaign Types

The new version of Google Ads Editor supports campaigns for engagement and Discovery campaigns within apps. The editor allows you to create and edit these campaigns at scale.

Shared negative keyword lists

By using Google Ad Editor’s shared library, you can share negative keyword lists across accounts, to help ensure that your ads don’t display for unwanted phrases or keywords.

Searchable errors

Google Ads Editor now lets you search across all campaigns and accounts for specific errors. This means that if you see a campaign marked with a particular error, you can very quickly scan to see whether the same error occurs anywhere else.

Condensed Edit Pane

Any fields left empty will now be automatically hidden in the edit pane, which means it will be much easier to find the fields you need without scrolling through rows of empty boxes.

Image Names

Any images that you download from a Google Ads account will now automatically have their name added. This means that when you upload an image to Editor from a computer, it will be added to Google Ads with the file name matching the image name.

Maximize Conversion Value

The Maximum Conversion Value bidding strategy is supported under the new Editor for search campaigns.

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About Uzair Kharawala
Uzair Kharawala is the Co-Founder at SF Digital. He is a Certified Google Partner, is a Cricket fanatic and loves Photography.
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