Google Ads Editor Tips (Part 1)

Google Ads Editor is one of the very best tools to use when setting, managing & running your Google Ads campaigns. However, I would say almost 95% of advertisers running Google Ads don’t even know this amazing tool exists. Hello, I’m Uzair and thanks for watching this video. Most agencies & professionals like myself, use Google Ads Editor to make changes across the campaigns with ease.

It is a free tool and works on both Mac & PC. It is a desktop application where you work offline and then upload your work once done. It just makes the campaign management so much easier. The best thing about Editor is that it allows you to make bulk changes quickly and turns hours of work into minutes! In this video, I will share the first half of my 10 most favourite things about the new Google Ads Editor: 10.

Search Functionality We know that Google is an expert when it comes to the ability to search for content. The new Google Ads Editor allows you to use their search functionality to find your campaigns and settings really quickly. 9. Built-In Custom Rules Now applying to more campaigns, custom rules will provide helpful reminders to improve your extensions, fix non-serving ads and resolve other issues.

Previously, these only applied to Enabled campaigns, but now they can also be applied to paused, pending and draft campaigns. 8. Easy to Manage Video Campaigns With their amendments to video campaigns, you can now manage non-skippable video ads, apply Target CPM bidding, create bumper ads and add call-to-actions within your TrueView in-stream ads. 7. Call Ads Simplified Within call ads, message extensions are now fully supported, so you can use additional lines of texts to provide more information before people call you.

Account-level call reporting also came out recently which is now available to use. 6. Managing Smart Bidding Google Ads Editor will now show you a recommended tCPA target when you are managing your Smart Bidding. This helps you to set the right target to make your automated bidding more effective. You also have the ability now to manage to maximise conversions bidding for all campaigns.

I hope you enjoyed this video. Thanks for joining in and look forward to seeing you in part 2 where I will finish the countdown. Bye for now