Google Ads Editor is a free application that you can download to manage your Google Ads campaigns. Effectively, it’s a simple application where you can manage your various accounts and make offline changes, uploading them to your Google Ads profile. When used correctly, it can save lots of time and allow for many changes in one go. 

Unfortunately, Google Ads beginners struggle to get to grips with the Editor. In the video below, you’ll find an in-depth analysis of the Google Ads Editor and how to optimise your workflow. 

As well as watching this video, you can also read below for a summary of the main points and how to use this free editing platform:

What’s the difference between Google Ads Editor and the Google Ads online interface?

Some of you may question why you need to learn how to use this editing application. After all, Google Ads has an online interface that lets you edit everything. Well, the significant difference is that the Editor is offline. Thus, you can make as many changes as you like, save them, and return to them as required. This enables bulk changes to be made and then uploaded all in one go. 

By contrast, the Google Ads online interface only lets you edit with an internet connection. The changes are implemented right away, so it’s harder to make lots in one go. Plus, if your internet connection is compromised, you can lose all of your editing progress. So, that’s why many marketers prefer to use the offline Google Ads Editor – it’s simply more convenient. 

Downloading & Setting up Google Ads Editor

To download this free application, search for Google Ads Editor in Google, and you will find a free download link as the first search result. The application will download to your desktop, and you can open it up right away. 

From here, you need to download a Google Ads account through the Editor. There will be an Accounts menu – click this and then select Add. Enter in your details, then follow the steps and select the part of the account you want to download. You can now select all the different campaigns and start editing them. Also, you can repeat these steps to add as many Google Ads accounts as you want to the editor. 

From here, you can start making changes to your ads in pretty much the same way as you would through the online platform. Everything is labelled for you, so you can tweak headlines, add keywords, alter descriptions, etc. 

Editing keywords

Clearly, keywords are a crucial aspect of your Google Ads campaigns. The great thing about the Editor is that you can edit keywords and assign different groups extremely quickly. To begin, create the add group and select all of your keywords. You can import them from a spreadsheet or just copy and paste into the Editor. 

Now, you can convert all of your keywords into the exact match, broad match, etc. Most people don’t know how to do this, so they don’t bother. Here are some tips from our video to help you convert keywords in bulk:

  • Select all keywords
  • On the right-hand side, change the status to Exact
  • All the keywords will now be converted into Exact Match
  • Select all keywords, copy and paste them in again
  • You will see red error symbols telling you these keywords have the same text and match type as another keyword in this ad group. In essence, it tells you there are duplicate keywords
  • Now, you change these newly pasted ones into Phrase match type
  • Paste again

Effectively, you can do this again but select a different keyword match type, allowing you to have a selection of keywords in various types.

All of this is done in a matter of seconds, rather than going through and individually changing each type. It’s one of the easiest ways to use the editor when making changes to your Google Ads. 

Making bulk changes to ads

If you have lots of ads, you can make bulk changes with very little effort. All you have to do is select all of the adverts, then use the panel on the side to make the changes. Here, you can alter the URL for every advert, which might come in handy if you change your domain name. Or, you can edit the headlines of the adverts to reflect a change in offers. For instance, if you had a Winter Sale, you can edit it to remove Winter and add Spring. It updates the ads and you don’t have to do it individually. 

One final note is that you should always download data from your Google Ads accounts before making changes. This avoids instances where you make an online change, then make an offline change and upload it, overwriting the online change. So, get into the habit of downloading before you use the offline editor!

Learn More

To learn more about Google Ads Editor, watch the video tutorial above, or check out these articles:

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About Uzair Kharawala
Uzair Kharawala is the Co-Founder at SF Digital. He is a Certified Google Partner, is a Cricket fanatic and loves Photography.
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