Within Google Ads, geographical targeting allows you to focus your ads to appear only in the locations that you choose.
With location targeting, you can focus your advertising on the areas where you know you will find the right customers, and block it in areas where you won’t. This is a specific type of audience targeting that will help to increase your Return on Investment (or ROI).
No matter how fantastic your ad is, it will not perform at its best if it doesn’t appear in the right places. Using Google Ads Geographical Targeting, you can reach your customers where they are and in places where your business can serve them. This can be set up and adjusted within location targeting settings.
Here are four things to consider when setting up your Google Ads geographical targeting:
- Be sure to focus your targeting on the places where your customers are based, which may not necessarily be the same as where your offices are. For example, if you also sell online, include all of the locations that you deliver to.
- If you choose to target an area where your business is not located, your ads will not show when you search for them on Google. You can use the Ad Preview & Diagnosis Tool to find out how your ad is performing. This is recommended in any event, as searching for your own ads in Google can impact the click-through rate.
- If your geographical targeting is very small, your ads may only show intermittently or not at all. This is because Google has a targeting criterion that requires at least 1,000 people to be in the audience and a very small area may not meet this.
- You should keep your language and geographical targeting settings consistent.
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