When you are starting out with Google Ads campaigns, you need to know all there is to know about some of the major words that are used. Without that information to hand, you will probably find it a lot more difficult to be able to do what you need to do. Whether you are setting up campaigns, modifying old ones, or whatever else you might be doing, this is something that is worth looking into first of all.

There are a few ways to learn more about that jargon. One great way is to take a look at this video, where we will go through a lot of the major terms as well as giving you a general tour of the dashboard too. But you could also take a look through this blog post. 

In this post, we will discuss some of the major jargon that you should ideally know if you are going to get better at using Google Ads. Without further ado, let’s take a look at some of them now…


If you are going to use Google Ads, you really need to know what bids are. A bid is the maximum amount of money you are willing to spend whenever a customer clicks on one of your ads, or calls you on the phone.


With this option on the dashboard in Google Ads, you can see exactly the total number of times people have called you as a direct result of seeing and interacting with one of your ads. Of course, that means you need to enable people to call you directly in this way.


A keyword is a phrase or term that people use in Google to search for something or find information. You need to know which terms trigger your ads to appear in the results on Google, and it’s an important part of making your ads relevant.

Organic Results

You will sometimes get click-throughs and calls from means other than paid advertisements. When this happens, it is known as being ‘organic’, so your organic results are a measure of how many times this happens.

Paid Results

Conversely, a paid result is when you have successfully run an ad using keywords that leads to a conversion of some kind.

Product Or Service

What you offer as a product or as a service will have an impact on which keywords trigger your ad to appear in the first place, so you need to be aware of the specific categories your product or service comes under.

Targeted Location

When you are running an ads campaign, you have the ability to choose where your ads will appear – in what towns, cities and countries. This is what targeted location refers to on your dashboard.

Traditional Advertising

Any advertising means which are non-digital, such as advertisements placed in newspapers, magazines, on the television and on radio, are known as traditional advertising. Marketers sometimes refer to traditional advertising as offline marketing. 


This refers to the total number of times that people have visited your website, or your app, as a direct result of clicking your placed ads. This is an important number to be aware of, as it indicates how successful your ad campaign is in general.

Learn More

As you can see, there is a lot of jargon that you need to be aware of if you are going to use your Google Ads dashboard properly. Take a look through these and you should be in a good position. But if you would like to learn more, check out the video, or take a look at the following link:

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About Uzair Kharawala
Uzair Kharawala is the Co-Founder at SF Digital. He is a Certified Google Partner, is a Cricket fanatic and loves Photography.
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