Google Ads Keyword Match Types

So I'm often asked, which is my favorite keyword match type for Google Ads? Well, there isn't any and it depends on how the campaign structure has been set up. But as you know there are four match types. One is the broad match phrase match, broad modified and exact match and obviously the negative keywords. If somebody was going to ask me, which is my favorite ones and I had to choose one, I would probably say the negatives because negatives are the ones which will make you the most money.

It cuts out all the wasted spend, the element clicks and does not let your keywords you add show up for the irrelevant systems. So yeah, negative keywords would be my favorite ones. But after that, the ones which I use mostly for my campaigns for Google Ads is the broad modified match and the exact match. I don't use broad match at all.

No. The phrase match. I would also recommend that you don't use a broad match because that really is too broad and you are going to waste pretty much all of your budget. You're going to get all the clicks, lots of clicks, but they won't be relevant. They won't convert, and eventually you will get frustrated and you will probably stop or pause your ads.

So I hope you enjoyed this video. And I look forward to seeing you in my next one.