There are times when Google Ad will not lead immediately to an online sale but has brought an awareness of your brand to the customers that lead to a sale in the offline world, such as in your shop or over the phone.
Hello, I’m Uzair and thanks for joining in.
Get Found, Get Chosen, Get Your Time Back
A free one-day marketing seminar in Milton Keynes · 10 November 2026
With your Google Ads campaign, you can import your sales figures for offline sales so that you can monitor the success of the campaign.
Get your free Marketing Action PlanNot sure where to start? Answer a few questions and get your plan in about a minute. No email needed.
LIVELive every Tuesday at 2pm UK. Bring your marketing questions.
Get your Google, local SEO and AI questions answered live.
Benefits
By importing your sales figures for the offline conversions, you will be able to get a fuller picture of how successful the campaign is. It will give you an idea of which keywords or ads are sending you the most cost-effective conversions so that you can make tweaks and increase overall profits.
You can record conversions within your CRM system.
When you close a sale offline, for example, over the phone or in-person, and track this sale in a CRM system and you can then monitor how quickly the sale happened after viewing the ad. You can also track whether it was a completely new customer or someone that has already bought from you.
The Google Ads Conversion Import tool helps you to include information about any conversions tracked within your CRM system within Google Ads so that you have access to this information when reviewing the performance of a campaign.
Written by Uzair Kharawala
Partner at SF Digital Studios, a Google Premier Partner agency. Uzair has been helping businesses grow with Google Ads since 2002 and teaches it every week on YouTube.
Get our best Google Ads tips by email
New articles and videos, straight to your inbox. Unsubscribe any time.