Google Ads Tips | Conversion Tracking

Google Ads Conversion Tracking is a great way to optimize a campaign for multiple conversion actions. I will explain how to use to it in this video.

If you’ve just started out in your online marketing career one crucial thing you’ll need to monitor is your conversion tracking. Setting up conversion tracking allows you to see important actions visitors on a website take, like sign ups, phone calls or make a purchase. 

Recently Google released news that they allowed for users to set up campaign-level conversion settings 

You can choose which conversions actions to include in the Conversions column at the campaign level. This overrides the default account level setting and you can decide what actions to use to optimize bids for each campaign.

You can optimize a campaign for multiple conversion actions and share it across other campaigns intended to drive the same goals.

Previously, your conversions column selections applied to all campaigns in your account. This meant that if you had multiple campaigns to drive different goals & conversions, you’d need to create multiple accounts in order to optimize them separately.

You don’t need to do this anymore. Now you can simply choose the corresponding conversion action or actions for each campaign giving you more flexibility within your Google Ads account.

I hope you enjoyed this video. Please feel free to share, like, comment & subscribe. Thanks for watching, bye for now.

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