Google Ads Conversion Tracking is a great way to optimize a campaign for multiple conversion actions. I will explain how to use to it in this video.
If you’ve just started out in your online marketing career one crucial thing you’ll need to monitor is your conversion tracking. Setting up conversion tracking allows you to see important actions visitors on a website take, like sign-ups, phone calls or make a purchase.
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Recently Google released news that they allowed users to set up campaign-level conversion settings
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Get my plan →You can choose which conversions actions to include in the Conversions column at the campaign level. This overrides the default account-level setting and you can decide what actions to use to optimize bids for each campaign.
You can optimize a campaign for multiple conversion actions and share it across other campaigns intended to drive the same goals.
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Previously, your conversions column selections applied to all campaigns in your account. This meant that if you had multiple campaigns to drive different goals & conversions, you’d need to create multiple accounts in order to optimize them separately.
You don’t need to do this anymore. Now you can simply choose the corresponding conversion action or actions for each campaign giving you more flexibility within your Google Ads account.
I hope you enjoyed this video. Please feel free to share, like, comment & subscribe. Thanks for watching, bye for now.
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Written by Uzair Kharawala
Partner at SF Digital Studios, a Google Premier Partner agency. Uzair has been helping businesses grow with Google Ads since 2002 and teaches it every week on YouTube.
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