Video Transcript

In this video learn the best Google AdWords Campaign setup best practices…

I’m going to show you how to set up a Google AdWords Search Campaign. Now, before I get started, if you have any questions or problems you have about Google AdWords, then drop it in the comment box below and I will do my best to make a video like this one for you. So, let’s get started.

To set up our first campaign, all you need to do is to click on the blue button. Then you need to decide which campaign it is for the search network, display, shopping, video, or an App. So I’m going to start a search campaign. Then you need to select the goal for your campaign, whether it’s for sales, generating leads, or just for website traffic. So I’m going to go for generating leads. Then you get asked to select the ways you would like to reach your goal.

Whether you want to visit your website, or get phone calls or download your apps. I’m going to go on website visit, enter your website address. Continue, and then you put in your campaign name here, so I’m just going to call it “Test 1”. Now you get options for selecting which network.

I would definitely uncheck the Google Display Network and to start off with, I’m going to uncheck the Search Partners as well because the Display Network, you completely have a different type of bidding. So, if you do wish to run Text Search Ad on the Display Network, then I would highly recommend that you set up a different campaign. So, I just wanted my ads to show on the Google Page. So, for now, I’m going to uncheck these two.

Then you select your target location, whether it is for all the countries, for a particular country or a specific location. I would never recommend that you set up a campaign and target all the countries. You set up a campaign for each country on its own. And if it’s just for a single country, then that’s fair enough. And I will show you how you can set up the Advanced Search. So, you can either go by location or by radius.

So, if I want to go by radius, then I put in London, then I can choose whether the radius is in miles or kilometres and how many miles radius it is. So it could be 10, 5 or even 2 as low as you can go is 1 I guess. I’m going to put in London. And you’ll see that it’s just around the centre of London in a two-mile radius. So, I’ll cancel that. I’m going to go to the UK, language is English, it’s fine for the time being.

Now you need to select your bid strategy and you have got eight different ways to target your bids. I always start with Manual CPC because I want to control my bidding and uncheck the enable Enhanced CPC. So, what enables Enhanced CPC does and what we call it ECPC is we are telling Google to bid a bit more aggressively up to 30 percent. So if you hover over the question mark, the text comes in and explains to you in a bit more detail as to why Google, will bid a little bit more.

Whereas if Google thinks that, that click may end up in the conversion, then Google is going to bid up to a maximum of 30 percent more. But right now it’s a brand new campaign, I’m going to uncheck it. You enter the budget, whatever you’re comfortable with, £10, £20 or whatever. I’m going to keep it standard, start date and end date. So if it’s for a special event, then I would put on the end date. Otherwise, I usually don’t enter the end date over here. A start date can be today or at a particular date when you wish to start the campaign.

If you have already set up site links, then you will see all your site links in here. But I got other videos which with the links to those videos for site links is in the description box below. So you can learn how to set up your site links. So I’m not going to cover how to create your site links in this one, but you can create new site links from this link over here and the same with “a call out”.

If you’ve already got one or few call out set up before you can just check them in like that. And the Call Extensions as well, you can select and set one up. Again, the Structured Snippet Extensions video is in the description box below.

Ad rotation. Now, this is quite important because what I tend to do is I will have multiple ads in my ad group and I’ll tell Google not to optimise because I want to get equal impressions for each one of the ads to see which ads are performing and which ones aren’t. And then I can optimise it later on. So I would always start off with, do not optimise, rotate as indefinitely.

Ad Schedule, you can either set up during a particular time, so if you just want your ads to run during weekdays or at weekends or during your working hours from nine to five or throughout the 24 hours you can set that Ad Schedule over here.

If the campaign is for a Targeting Location, then what are want to do is to select, the second one. Which are people in your targeted location? So if I’m targeting London, then I only want to show my ads to people in London, and I’m just going to include people in your Excluded Locations, I’ll select that. You don’t need to worry too much about it.

This is Advance Tracking Templates so you can set things up in there and you don’t need to worry too much about the Dynamic Search Ads for the time being. And then you go save and continue. And then we go to the Ad Creation, Ad Group Creation screen. So, this is how you create a campaign in Google AdWords. That’s it for this video. I hope you enjoyed it. Please don’t forget to subscribe and comment below. Thank you for your time. I appreciate it very much and I look forward to seeing you in the next one. Bye for now.

For more tips and tutorials, visit our blog here.

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About Uzair Kharawala
Uzair Kharawala is the Co-Founder at SF Digital. He is a Certified Google Partner, is a Cricket fanatic and loves Photography.
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