Google Analytics is seen as a pretty dull and boring part of digital marketing. It is an important aspect, however, as you’ll need to understand what is working and what isn’t when it comes to your business or personal project. A good analogy is driving a car without information on your dashboard – you can get so far, but you’re going to run into issues sooner or later because you don’t have the right pieces of info guiding you through everything. 

Here, we’ll tell you all about the jargon regarding Google Analytics using this video by Uzair. Alternatively, you can scroll down and read if you so choose:


Users are simply visitors who enter a website. 


A session is when a group of users interacts with a website within a given time frame. A person can visit a collection of pages, and they all are condensed into one ‘session’. A session will expire after 30 minutes or after midnight. 

Number Of Sessions / User

This is the number of times a user enters your profile. This will show that they’re engaging in your content and are interested in what you have to offer. You’ll want to keep this number high. 


Self-explanatory. It’s the number of views on a page. A single user may have multiple pageviews. 

Pages / Session

The number of pages visited by a user per session. This is important to know as you’ll want to see specifically how engaged and interested a user is with your site. 

Average Session Duration

You’ll want to continually increase this. You’ll do this by bringing out high-quality content. A blog post. A video. An infographic. These will all likely increase the interest the time a user stays in a session. This is important in Google’s eyes as it will increase your ranking organically. Google will know your site has better quality content due to the length of the session compared to a competitor. 

Bounce Rate

This is the percentage of users who land on one page and then leave without moving to any other on your site. This is important to know as you’ll need to know where to improve. You won’t want people leaving as soon as they’ve entered. 

You’ll want that bounce rate as low as possible in most cases. For the likes of landing pages, etc., however, the bounce rate will be high as visitors will only need to stay for a short period. This can cause slight confusion at times. 


An event includes a value for a category, action, label, or value. An example of each would be a video, the option to play, a video on a homepage, and a value of 2 (for viewing the video), respectively. Each event has a different series of functions that a visitor can take part in. You’ll want to take note of what each visitor is doing – if you can see a pattern or understand which kind of event is gaining the most popularity, you’ll be able to attack a particular audience or group. 


You can set up goals to determine and analyze the engagement of a visitor. The kind of goals you can create are the likes of time spent on your site, the number of pages per visit, video views on your site, and getting the visitor to scroll to the bottom of the page. Regarding the final goal in that list, if you have a long page of content, it’s good to know how far visitors are scrolling and how interested they are in what you have to offer. You can also see how a certain ‘call to action’ is performing. If they aren’t scrolling too far, then it’s clear that your ‘call to action’ may be too far down. 

Dimensions And Metrics 

Everything you do in terms of Google Analytics will be made up of Dimensions and Metrics. Dimensions are attributes of data – city names or the name of a mobile, for example. Metrics are quantitative measurements – number of pages, number of sessions, and average times are good examples of this. A good way to remember this? Dimensions are alphabetical and will be written in words. Metrics are numerical. Simple. 

Hopefully, these pieces of jargon have been answered. With these simple phrases and the information provided, you can set up some pretty significant analytical data that can provide many answers for your website and any further business you may have.

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About Uzair Kharawala
Uzair Kharawala is the Co-Founder at SF Digital. He is a Certified Google Partner, is a Cricket fanatic and loves Photography.
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