Within Google Display Network, responsive ads are being replaced by responsive display ads as the default ad choice.
There are a number of benefits to using responsive display ads. In this video, I will set out my top five reasons why they should form part of your campaign.
If you have uploaded a few different assets into Google Ads, Google can create a responsive display ad by using a machine learning model. This will determine the best combination of your content for each ad placement using predictions based on your performance history.
Because you can upload multiple assets for each ad, you can achieve a much broader reach with display ads, than by responsive ads alone. Google will assemble the best ad that is automatically adjusted for size, appearance and format so that it fits into any available placement.
We are strong advocates of the use of video in your marketing campaign to help build connections, trust and brand awareness. Adding videos into your responsive display ads means that you can really maximise your reach, as Google will show videos instead of images wherever they feel it will drive better performance for you.
By attaching a feed to your campaign, you can help your responsive display ads to support dynamic remarketing. This means the ads will show personalised content to customers from a feed that you control.
Uploaded Display Ads
For even more control over the content of your display campaigns, you can also upload your own built image ads. These can be created externally to Google Ads and then uploaded as a .zip file.
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