YouTube is one of the most used social media platforms where billions of video content are available in every niche. Countless videos are available, from sports to media, entertainment, education, marketing, fitness, and learning.
With such massive categories comes an enormous number of viewers; there are billions of viewers present to watch their favourite reel. This creates an opportunity for advertisers to promote their client’s business and increase sales.
However, the metrics of today’s YouTube are far revolutionised from the version of 5 years ago. Now, advertisers have to think out of the box to beat their competitors. In this blog post, we will talk about all those strategic ways to increase the ROI of your advertisement.
So without any further delay, let’s get started.
What Are YouTube Ad Formats?
YouTube ads are of different types, and each type has its own perks. At present, multiple ad campaigns are running on YouTube that promotes the same product, and it’s on the advertiser to persuade a viewer to click on them.
Therefore, YouTube ad formats are chosen because they help advertisers to achieve their goals. Read further to reveal those formats.
5 Types of YouTube Ad Formats
There are 5 types of YouTube ad formats that you can pick to make your ad hit massive shots. Check them out as follows.
- Skippable CPM Ads
- Non-Skippable CPM Ads
- Bumper Ads
- In-Feed Video
Skippable CPM Ads
The first type of YouTube ad format is Skippable CPM. As the name suggests, a skippable CPM ad is the type of ad that enables viewers to skip as it appears to them; but after 5 seconds. As an advertiser, you can place it before, during, or after the video as it fits appropriate to you.
Even though skippable ads can be skipped, they are of great potential. So, don’t get deceived by its name. Skippable Ads are comparatively affordable than other YouTube ad formats and enable you to increase ROI. As an advertiser, it’s on you to persuade viewers in 5 seconds.
Non-Skippable CPM Ads
The following format on our list is the Non-Skippable CPM ad. As the name suggests, non-skippable ads cannot be skipped and usually come in no longer than 15 seconds. Like skippable ads, you can also place them before, during, or after the video.
It might irritate the viewer to watch until the end, but it gives a huge bounce to your ROI. Experts say that the non-skippable ads have the highest completion rate than the rest of the formats, which helps to increase brand awareness a lot. So don’t worry about the viewer’s emotions and adopt this format to increase your brand awareness.
If you want to deliver a quick, brief and precise message to your audience, then you should go for Bumper ads. Bumper ads have a minimum effect on viewers’ watch and effectively do their job. It is mostly 6 seconds long and usually occurs during the video’s pause.
If you’re advertising a new business, Bumper ads could prove quite beneficial to you as it alerts the viewer of its existence without being a hurdle in their watch.
Masthead ad is on the 4th position of our ad formats list. This ad format appears on the top of the home feed, where a user can watch instantly. Masthead ads have the highest viewpoints as almost every viewer watches them whenever they open YouTube.
Again, it depends on your objective, and if your objective is to get views, Masthead is a viable choice for you.
In-feed is a type of ad format that you can utilise to monetise your site and improve your visitors’ user experience by placing it into your YouTube feed. It’s a sort of native advertising that distributes branded content on a website with other content. The thumbnail can be clicked to play.
YouTube is a lucrative platform to promote your business and services. It gives you the highest return on investment by running an ad campaign with the help of Google. Join the Google Ads campaign program and see which ad format can help you meet your goals for more information.
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