A question which I’m often asked is how many kinds of video ads are there?
There are a handful of different ones depending on what your aims are for your campaigns, and why you need to use it for those.
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Let’s start with the most popular one, which is the instream or skippable ads, which come up in front of other people’s video but can be skipped after five seconds. The other one is the bumper ads. The bumper ads are extremely good for branding perspective. They cannot be escaped but they need to be less than six seconds. You cannot pay by view, but it is a thousand views and every time a thousand views incur, you will get charged by Google and X amount of dollars or pounds.
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The other ones are the image ads, which you will see along the bottom of the video in the lower third or on the top right hand corner, which is a 300 by 250 image ad. You can run both video ads as well as image ads on YouTube, which are being placed on other people’s videos and channels. If you want to monetize your own channel that’s fine as well because then other people can place their video ads and image ads on your videos and channels, and you will get compensated by Google ads for placing those videos.
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Written by Uzair Kharawala
Partner at SF Digital Studios, a Google Premier Partner agency. Uzair has been helping businesses grow with Google Ads since 2002 and teaches it every week on YouTube.
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