Okay. I believe we are live, just give me a moment or two, I'll just check if everything is working and we shall get started. Okay. If those of you who are watching this live right now, if you can hear me and see me okay, please put a little yes in the comment box on the right hand side.
So I know that you guys can receive me loud and clear and it's fun. I believe it is working fine. Thank you. Thank you, Sam. Brilliant. Maxammed, thanks too. So let's get the show on the road. Good morning, good afternoon and good evening wherever you are in the world. My name is Uzair and thanks for joining in.
I'm on this YouTube live stream, each week day at five o'clock UK time, I'm here answering any questions you may have about: Google Ads, video marketing, digital marketing, or just come along and have a chat and say hello and hi. Every session I try and pick up a different topic, and I do get sent quite a few requests as to what I need to cover and what I need or what somebody needs help with.
So if you have any problems you are facing with regards to your Google Ads, accounts, campaigns, et cetera, then send me an email through our website. All the details are along underneath this video. And also I believe they are scrolling on the website as well. So hello to Maxammed, Adam, Complete earning, brilliant. So thanks for coming in.
I have a comment about how to find keyword difficulty. Well today it is all about organizing, sorting out your keywords and your ad groups, because that's critical to the success and failure of your Google Ads account. If you sort out your keywords properly, then you will find that you are going to get a higher return on investment and your campaigns are performing nicely, and you're not wasting too much of your budget.
So the format of the sessions are between 20 to 30 minutes long, but if there are questions which are pinging in, I aim to answer them before we log off. If you do have any questions, please put them in the comment box below or on the right hand side, I should say. And I will come to all those comments and then all those questions at, towards the end, once I've shown you how to set this up.
Now, some of you may have seen this before. This is my Google sheets, where I set up all my campaigns. So all you need to do is to, first of all, go into your Google Ads account, into your keywords, AdWords, keyword planner, search for your search term, download the whole lot. So, and then import them over here, like I've done in here, right?
I've got about 712, 700 keywords, right? What most people do is they just take a handful of the high volume keywords and they don't pay much attention to the low volume keywords. Now you don't want to miss out on those because those are also very relevant and extremely, and can be very profitable. But the problem is how to sort these out 700 keywords.
It's going to take me a long time. I want to show you a very quick and easy way where you can sort these out, make your campaigns very quickly and easily. What, today I’m going through the keyword or ad groups for car insurance. So it's an extremely competitive niche. As most campaigns or niches and verticals are in Google Ads.
They are no more, what you call a, what should I say? Easy ones to go after, every business or every industry is very, extremely competitive. And you need to be able to do a little bit better than what your competitors are up to and doing. Now, this Google sheet is downloadable for free, and I'll have the link underneath this video afterwards, so you can download it and then use it as many times as you want.
Okay. So first of all, I want to sort these out in to add groups. Each column is an ad group. So where you see this pink cell, I need to enter in one of these search terms from here. So what I want to do is to, I know this is for car insurance. I want to have at least two or three word phrases in my ad group.
But if there's only two, you can't do much about it, but that's fine, but there will be long tail keywords. And those are, so long tail keywords are those with two or more than two, two or, so like some, something like this one - compare the market insurance, car insurance, car insurance, go compare and so on. There will be two types of keywords in here.
One will be branded keywords and the other one would be non-branded keywords. This is really important, to get your head around as to what branded keywords are. Branded terms are something where someone knows about that company. And they are specifically looking for that company. So let's say Tesco car insurance, Aviva car insurance, Admiral car insurance. These are all branded terms.
Now you may, or you may not bid against your competitors. What you can do is if that brand or name is trademarked, you cannot use it in your ads, in your ad copy. That is, but you can certainly bid on them and go after those keywords. Now you will hear two different things from different people, gurus companies, et cetera, some say always bid on your competitors keywords.
And some say never do that because it's a waste of time. Because, if I'm looking for Admiral car insurance and you are Tesco car insurance, then I may click on your ad, come through, but then find out that you're not what I'm looking for? So I'll put the phone down or go off your website. And you, as an advertiser may get a wasted click.
But, quite often, you will find that bidding on your competitors will get you conversions. So until, and unless you don't try, you will never find out. So I would always say, test it, if you find and feel and see that you are wasting a lot of money on your competitor keywords, then you can put them up as a negative keyword.
The good thing about this spreadsheet is I will always be able to find a lot of good quality negative keywords, which I can put up straight away, because I know that these are all the keywords, which are being searched for. So let's go one tab back, my browser is being very slow today for some reason. Yeah. Okay.
I'm going to delete all of these. Let me close a few of my tabs to make it a bit faster. Okay. So that should help. Alright. So now if I want to find out, let's say that I, as an advertiser, do not offer motorcycle insurance or home insurance, so I can go control F or command F depending on what you are using.
Okay. I need to delete a few more of these columns. I don't know why this is so slow today, but it is. So please bear with me. Alright, now I'm going to find ‘home’, so straight away I can see 19 keywords have got ‘home’ in the ‘AA home insurance’, ‘LV home insurance’, ‘Churchill’. These are all negative. So I know for a fact that I can start building up my negative keyword lists because these clicks are not cheap.
Especially for car insurance. They are, they are bloody expensive. I want to save as much money as I can for my client. Home business insurance, let's say. So I'm just going to think of other keywords. So even though I have put in car insurance, Google has given me a search term ‘business car insurance’, which is relevant, but if you don't offer business car insurance, then you put in the word business as your negative keyword.
Let's say ‘motorcycle’, or ‘motorbike’. No. Okay. That's good. How about ‘cycle’?. So Google has given me a good set of keywords to go after, but there are a few which I can take out as negatives. What else? Travel? Let's say travelers car insurance. Okay. So this list is not too bad, actually. It's not that many keywords, but you will find that you can get some really good negative list of negative keywords before you get started and put them straight up.
So you don't need to waste your budget at all. Alright, now, yeah, we go to the fun bit. I want to find out a list of keywords, which are two or more. Now I know my seed keyword is car insurance. So I want to find out how many people are looking for cheap car insurance. So what I'm saying to this Google sheet is go through column A and look for these three words in any order.
It's going to start looking and searching. So whilst it is doing that. I can put in more insurance, so you don't have to wait for the results for the first column to pop up. You can just keep going through this list. Now this is a good one ‘learner driver insurance’. So if you don't do ‘learner driver’, that would be a negative Insurance.
Okay. We, I'm looking at ‘multi-car insurance’. That's a really good one ‘multi-car insurance’. Now, usually it's a lot faster, but for some reason it is on a go slow today. Okay. Learner insurance we have done. So what I tend to do is I freeze the top at the top two rows, when I'm scrolling down, I can see the header at the top.
And then I'm going to go through ‘temporary insurance’. Now this could be anything, it could be for home. It could be for travel. I don't like these kinds of key words, which are very broad, best car, motor insurance. We've got motor insurance already. I’m going to ‘monthly car insurance car code’. Now, again, this is a very bad keyword for me.
It could be somebody looking to buy a car, not necessarily insurance. So I would never go with that. I'll put that straight in the negative list. Car insurance excess, that could be one. So if you don't do free car insurance, then obviously you're going to put in the word free as you're, as you're negative. I can also put in ‘young driver’, let's see what happens. ‘No deposit car insurance’, I like that.
And I'll tell you why in a minute, it's a very specific type of insurance. So you can see how I'm going through it. It doesn't take me a long time and I'm going quite slow at the moment because I'm showing you guys how to go through it. Otherwise within five minutes, I'm pretty much sorted with my ad groups and the keywords.
Multi-car, we have done, get insurance codes. Okay. So I like the code, insurance code. Okay. I can also go after the band, Oh, sorry brand terms. So I can say ‘Tesco’ car, ‘Aviva’, obviously different brands will be in different countries, but in the UK, these are pretty big. So all of a sudden I've got quite a few ad groups with relevant keywords underneath it.
So now if you look at it, ‘cheap car insurance’ is there, ‘cheap car insurance’, ‘cheap car insurance codes’, ‘very cheap car insurance’. Each phrase will have the word ‘cheap car insurance’ in any order. So this is a good example, ‘very cheap one day car insurance’. If you were to put all of these ads or all of these keywords in one ad group, you can, because these are all very relevant.
So what I would do is in my headline one, I would have cheap car insurance straight up. Now you may hear this from lots of other people, oh you should only have a handful of keywords. Yes, that's true. But nobody's stopping you from putting all of these keywords, because these are all relevant. You can have hundreds, as long as each one of them has got cheap car insurance in it, your ad or ads in your ad groups will be 100% super relevant to that search term.
All of these cheap car insurance, motor car, motor insurance, we've got learner driver insurance. So for this ad group, my ad copy will say, looking for learner driver insurance for this one, we've got, you know, cheap multi-car insurance and so on. If you are doing no deposit, now you can see how I build up my ad groups very quickly and easily.
And we've got over here Tesco, which has got the brand terms. And if I'm, obviously, I can't bid or keep that name Tesco in the ad copy, unless you have got authorization, or you can submit an application for use of trademarks in your ad copy, then Google will pull it through to Tesco. They will approve it or reject it.
If you are authorized to use their brand term in your ad copy, then surely you can use it, but it will not be approved straight away. And the same with Aviva car. Again, it's a brand. This is how you set up and organize your keywords in your ad groups. And once you've done that, all you do is you start writing your, your ads.
I'm just going to have a look at the comment box to see if there are any comments Omar you're asking. “What is your advice for new people in digital marketing in regards to the strategies?” Well, it's a fairly broad comment. A strategy should be to make profit for yourself or your client, that's where the buck stops. If you are new, obviously you will need to gain experience.
You will get things wrong. You want to learn from your mistakes and not repeat them over and over again. Google Ads are pretty complicated at the best of times. So keep things extremely simple. Don't try and build up a campaign, which is not manageable. Try and keep things simple, start small, and then scale them. That would be my best advice.
Adam, you're asking. “How often should you monitor ads and adjust key words within a Google search ad campaign, daily or weekly?” It really depends on the size of your account. If you're spending £10 or $10 a day, you don't need to be in your account every two minutes. But if you're running a big account where you're spending tens and tens of thousands of pounds on a daily basis, then obviously you need to be in there pretty much, I won't say all day long, but you need to keep an eye on it on a daily basis or quite often on an hourly basis.
And we have got account managers where, you know, they look after that account because quite quickly your budget can be used up. But for smaller accounts, don't make too many changes too quickly. That is the other problem, which I see, a lot of people will go in there, change the bids, change this, change that, and trying to be clever in the hope that, okay, this is going to work.
Because you need to give the algorithm, the machine a little bit of time, once the change has been made. For smaller accounts, if you set this up like this, the way I've shown you, I'm not sure saying that this is the best way to set up a campaign. This way works pretty well for me, I started up like this And if it's a smaller account, I can set them up.
I've got my negative list in there. Depending on how many clicks I'm getting per day, I can log into the account, first thing in the morning. Have a look and put any negative keywords if I see any, or just the bids. If they are below the first page bid or something like that, or my bids are not very competitive.
And then at the end of the day, I'll have a look at it. But if I made some changes in the morning, I will not make some more changes later on in the day. Again, everybody has got different workflows, so whatever works for you, but I would highly recommend that you don't make too many changes too quickly.
Okay. Sanjeev, you're saying. “In my Google ad account, keyword status says can't determine for more than three days. What should I do?” So I haven't seen that kind of status, where it says it can't determine what it is. So please speak with Google. I'm not sure whether the Google support helpline has come back online or not, but when they do, they'll be able to help out or put in a support ticket whichever country you're in.
So I really can't comment without having a look at your account. Maxammed, “Can you please help us SEO keywords content?” So you're talking about SEO keywords and content marketing, and not necessarily Google Ads. Again, I'm not sure what you are trying to ask. If you, if you're asking about SEO and how to get rankings and organic rankings in Google, then you need to create content.
First of all, engaging content, the best way to create content right now, these days is video. This is why I'm doing these videos because to give you a bit of the whole, show you the whole picture as to what happens after this livestream finishes. This guys, obviously this is recording right now on Google or on YouTube. Once I stop the stream, it will get saved on YouTube.
After a few minutes, it will take, and it will be on YouTube. Then we go in there, make it public and put the tags, et cetera, to make it searchable and reachable. After that, we download this livestream. This is about, usually about half an hour. Then we chop it into about between 8 to 10 videos. So I've got more videos out of one video, and then we put it out on: Facebook, LinkedIn, Twitter, Medium, Blogger, WordPress, and obviously on our website as well, and quite a few other places to get our message out there.
To get your organic rankings, you need to have content. If you don't try and put in one piece of blog post written, and then you rehash it and repurpose it and put it over and over again you just will not get the organic ranking. You need to spend time and be able to create content. I've been doing video marketing for the last two years and it has really helped us reach here within two years over 11,000 subscribers.
And in fact, I forgot to mention this. We've just gone past the 1 million views on YouTube! So that's quite a proud achievement for me in such a short space of time. So create content, good quality content, and you will get links. Because Google will see all these social signals that people are liking, sharing, commenting on them.
And it's linking back to you. Thank you, Adam. Yes. And thank you for all your support guys without you guys, I wouldn't be here. So I really truly appreciate that you guys, and some of you come here pretty much every weekday and you too are on this exciting journey. Okay. Omar, you're asking. “I have an online store, which sells t-shirts.
Can you give me a hint or steps that I must follow to reach the most in market customers?” So you've got an eCommerce website and you're selling t-shirts the best way and the first thing I would start is Google shopping, shopping ads. That's where you can see how much ROAS you are getting or ‘return on ad spend’.
And from there, you can start doing kind of like dynamic remarketing, video marketing and so on, but for sure; Google, Google shopping. You have got lots of other audiences in Google, you know, you've got: affinity, you've got custom intent, you've got in market. You gotta keep testing them out and see what, but obviously with the shopping campaigns, you cannot control it with keywords.
So shopping works the complete opposite. It is how well your negative keyword list is, and this is how you would create your list, put it on there. So Google only shows you, shows your ads for the relevant search, search queries. So shopping, you don't need to worry too much about keywords. In fact, you don't need to worry at all and it's completely not relevant.
Okay. Abdul Hakeem. “Can you talk about the best setup for remarketing for eCommerce business?” Yes. Well, dynamic remarketing is the first place I would start. I mean, look at Amazon and eBay. That's how quickly they've grown. They were one of the first companies to start dynamic remarketing. You look at a product and you don't buy it. And then you'll see that blooming product follow you all over the internet until you give up and say, yes, leave me alone, and I'm going to buy that product.
What I also don't like is very aggressive remarketing where every two minutes, that same company ads come up, that really cheeses me off. You don't want to be doing that, you know, very subtly put in your ads two or three times a day and start with your dynamic remarketing for sure. Okay. Trick factory, I hope it’s not a trick question that you’ve sent me.
“I am running a campaign for the past 36 hours, but it's not approved”. So usually it takes around 24 hours for Google to approve any ads or campaigns. Right now with the situation we're in it may take them a bit longer. So be patient, I'm sure they will look at it, but if, if, if you still don't get approved, all I would do is just tweak some of your ad copy.
So put a, like a little full stop or change a word or something on the ad, and then it will resubmit to Google. So that's something which you can do which you can try and do. Google is pretty good at approving. They're pretty fast. Usually within a matter of hours, they will do it. And that's what I love about Google Ads - is the support.
You can speak to a human being. They will guide you as best as they can and give you the solutions to that problem. Adam. “When should you activate remarketing display ads on GDN to compliment the search ads? How many banner ad sizes should you create?” So when should you start and activate your campaign? I would say yesterday.
Yeah, that's the first thing. If you already have traffic coming to your website, then the first one I would start is remarketing. You don't need to go after new audiences, when you are not even going after and catering for the people who have been to your website, because on average conversion rates is about 3%. So those 97 people who have left your website, you need to go after them straight up.
How many banners ad sizes should you create? As many as you can, that will give you the most opportunity to, for Google to place your ads in wherever, whichever spaces available. But what you can do is go and make up responsive display ads. You don't need to worry about the sizes. Google will do all the heavy lifting and all the hard work.
All you do is throw in some headlines, descriptions, your logo, your images, and videos, and it's going to mix and match and put it out there. So that's the best one. And the RDAs are really good. And it's effortless. You don't need to be a graphic designer or need one, just have some high quality images of your product or whatever, and throw it up and see what happens.
Abdul Hakim. “What's your top tips for shopping ads, optimizations and hacks?” Well shopping is, in my opinion, you need to have a really good feed. Everything depends on your merchant centre feed. If you don't have a good feed coming through, you will struggle with shopping ads. So the first thing I would look at is, is the feed.
And if you're happy with the feed and you are getting your ads showing up for the right and relevant system queries, then the next thing you need to look at is obviously your: landing page speed, your offer, the layout, have you done any split testing or not, your pricing? So there's lots of things you have to push and pull.
It's not as straightforward as; make up some ads and a campaign and throw it up on Google, and you're going to start getting conversions straight away. There's so many things you need to push and pull. And then, with the right combination, you are going to get the results. The first 30 days, you are just testing straight. You know what's happening, what's not happening.
What's working, what's not working? Then you start optimizing. Then you scale it. So you need to be patient, don't, again, don't put too many things too quickly. And with the shopping and especially with any Google Ads campaigns now, once you have got 15, 20, 30 conversions, you know, try the target CPA or pre roll ads or the automated or the smart campaigns.
They work wonderfully well as well. And they will scale up your business as well as your, as your campaigns. Cool. Okay. I think I've covered everybody. So thank you very much for being here. I will be back again online tomorrow, same time, same place. And I look forward to seeing you tomorrow until then. Goodbye for now.
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