Sales funnels are frequently viewed as complicated things that require lots of technical aspects. In reality, they don’t have to be too complex. The best way to create a sales funnel is to keep it simple! In the video below, you’ll be walked through an explanation of how to create a sales funnel. All of the main points are covered, with plenty of examples provided.
As well as watching the video, you can find the key sales funnel points summed up in the content below:
A Sales Funnel is like a relationship
The aim of sales funnels is to take a consumer and convert them into a paying customer. Ideally, you offer them something, they visit your website, and you make a sale. Realistically, this rarely happens as you need to establish trust. In many ways, a sales funnel is a lot like a long-term relationship.
If you proposed to someone as soon as you met them, they’d likely say no. Why? Because they don’t know anything about you. You have to go on dates and progress through the relationship before your marriage proposal is accepted. The same happens in a sales funnel; you have lots of small stages where you build trust with the consumer after the initial introduction. Eventually, you convince them of your proposal, and a sale is made. The difference is that you will obviously have lots of consumers and prospects moving through your sales funnel at the same time!
The 3 stages of a sales funnel
Your sales funnel will be split into three main stages:
- Top of the funnel – Cold traffic is introduced to your business
- Middle of the funnel – Remarketing towards your initial traffic
- Bottom of the funnel – Consumers are in the ideal position to become customers
You can have many different traffic sources and channels that introduce people to your business for the first time. For example, social media or an online ad. This is the top of your funnel as it brings cold traffic to your business and helps you identify some prospects.
The remarketing stage is all about building engagement between your brand and the consumer. This can mean producing content for them to consume, you could send out informative emails, etc. You’re establishing a relationship and allowing the prospect to learn more about your business.
Lastly, you will provide the offer when they’re at the bottom of the funnel. They’ve learned more about you, they know who you are and what you do, and there’s an element of trust. Now, they’re in a prime position to buy something from you because there’s trust.
Putting it into practice
Now that you know the three main stages, it’s time to put it into practice. The reality is that you will do numerous things to get through all three of these stages. So, let’s look at what a typical sales funnel will be like:
- Lead Magnet – This is the top of your funnel where you use different channels to draw leads to a landing page. The key is to have something that attracts people to the page – think about something free, like a course, template, or consultation.
- Acquiring information – To access your lead magnet offer, you should ask for basic information – like an email address. Now, you have contact information to use as you remarketing your business and build trust.
- Content production – Build trust by sending email marketing messages and providing excellent content. This establishes yourself as an expert in your field.
- Tripwire offer – Add a tripwire offer, which is a simple offer that costs hardly any money. It draws people in, and they make an instant decision because it’s inexpensive and provides benefits. Again, you can use a paid consultation as an example, a discounted course, etc.
- Core offer – The previous offer builds trust and shows prospects that you deliver on your promises. Now, you’re poised to provide the core offer, which is your main product/service.
At this point, you’re at the bottom of the sales funnel. Your previous work showcased that your business can be trusted and offers an excellent service. Therefore, the core offer seems highly attractive, and people don’t see it as a risk to pay for it.
This is a beginner’s guide to creating a sales funnel. It all starts with a lead magnet and a landing page to draw people in. In some cases, you may convert people right away and sell your core offer. However, this rarely happens; hence the sales funnel is required. To learn more, watch the video or check out these articles:
- How to Build a Conversion Funnel That Will Triple Your Profits
- Connect with the right audience at every stage of the marketing journey on YouTube
- Funnel Visualization vs. Goal Flow
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