How To Create Single Keyword Ad Groups (SKAGs) In Google Ads

Single Keyword Ad Groups (SKAGs) are ad groups within Google Ads that include a solitary keyword within them. They enable you to have more power over your account as well as tidy it up. 

SKAGs provide numerous benefits over other campaign structures. Let’s dive into what they are and how to create single keyword ad groups in Google Ads.

What Are Single Keyword Ad Groups (SKAGs)?

Single keyword ad groups are ad groups containing only one keyword. Currently, you’ll probably have a few keywords within every ad group. Previously, Google recommended users insert between 10 and 20 keywords for every ad group.

However, the issue with doing this meant it was trickier to create ads that were relevant to all the keywords in the ad group. 

How To Create Single Keyword Ad Groups (SKAGs)

The best way to add your single keyword is via Google Ads Editor. All you do is put them in a spreadsheet. First of all, copy them. Whether you have 10, 100 or 1,000, it really doesn’t matter. 

The maximum number of ad groups in the campaign is roughly 20,000. Copy from there. Go into Google Ads Editor – it’s a free tool you can download from Google and it works for both Macs and PCs. It’s the best thing you can use to run your Ads campaign. And then you can upload one keyword per ad group and rename each ad group as the name of the keyword. That’s what we’d recommend.

How SKAGs Boost Quality Score

Boosts Ad Relevance: SKAGs allow you to adapt your ads to the individual keyword. Thus, this strengthens the ad’s significance for Google, as well as your users. What’s more, SKAGs result in better quality scores for each keyword and a greater click-through rate (CTR). CTR is the hugest influence on quality scores.

Optimizes Ad Extensions For Every Keyword: Anything that affects the ad also affects the ad extensions Google provides, like call extensions, sitelink, callouts, and so on. You can tweak extensions in a SKAGs structure for every individual keyword. Thus, this boosts significance for users, enhances the CTR, and may result in an even better quality score.

If you want to know more about single-keyword ad groups, book a call with us – we’d love to hear from you!

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