The correct implementation of keywords can strengthen the link between your content and prospective customers. 

But not just any keywords will get the job done. For higher conversions, you should:

  • Incorporate long-tail keywords instead of the commonly used single-word keywords
  • Effectively sort and organise the chosen keywords
  • Refine your traffic and track conversions over time
  • Clearly define your target audience and understand what they need

In essence, your target audience should be able to find your content within no time, and that is only achievable if the ads and keywords are relevant to the group in question. To drive the point home, watch the video below and learn the basics of how to set up and structure your keyword research.

Organising Your Campaign On Google Ads

Having set up your new campaign to reach the intended applications and web results, you need to ensure that you have the right set of keywords. As hinted earlier, long-tail keywords provide context and add value to your content.

Having a distinct audience in mind helps you sift through the numerous possible keywords to establish a long-tail category for a clearly defined group of customers. A good example would be classifying keywords for people searching for dentists who are great with kids, among other possible options or filters. In the end, your search terms make it easier for your content to rank higher because there will always be an audience for your preferred niche. 

Also, this is a good way of outranking your competition and remarketing your brand. Google Ads helps you refine keywords, thereby creating better optimised posts and strategically positioned ads. Additionally, having a grasp of concepts and components such as Google Ad Groups prevents you from misleading customers. 

how to use keyword planner

How To Use Keyword Planner

Are you in need of a free tool that helps you generate keywords for your campaign? Google Ads Keyword Planner is practical in creating search estimates and providing alternative ways of creating search campaigns. Mostly from in-depth research, as we shall see. 

But first, it is imperative to understand its roles:

  • Getting new keyword suggestions related to your website or services offered
  • Sorting and organising keywords to structure them per your brand
  • Estimating the monthly searches for each keyword
  • Determining ad cost and conducting solid research. 
  • Generating insights depending on factors such as customer behaviour and your budget.

From your Google Ads interface, you can easily access the Google Ads Keyword Planner through the toolbar icon, but only if you are using the expert mode. This powerful tool allows you to discover new keywords based on your search criteria while filtering and refining to create an authentic performance forecast. 

Besides visualising the expected clicks, impressions, and conversions, you can further define your keywords into ad groups to narrow down your target. Afterward, you can create the perfect campaign for your customers and leads. 

Refining Google Ads Keywords

First of all, discovering and defining keyword ideas for your relevant search campaigns should be the first step. Then, you need to pick the most promising keywords and narrow them down to your products and business. 

This is best achieved by:

Filtering By Category

To clearly understand the expected performance of specific keywords, click the filter icon in the results table, then apply the desired filters. Some of the popular merits for filtering are monthly searches, competition, and impression shares. 

Narrowing Down By Location

If you need to show relevant ads across different geographic regions: You can edit the location, language, and network settings to suit the targeted area or develop historical statistics for your Google Ad groups

Adjusting By Date

The date range comes into play when dealing with seasonal campaigns and during the analysis of specific periods, for trends in Google Ads keyword research.

Matching The Trends

Since most businesses function differently, understanding your search trends combined with the data range feature will help you gauge the important keywords during peak seasons. In turn, this provides the necessary forecasts to generate more traffic and sales. 

Categorising Into Segments

To see the keyword impact as a whole, you should first break down the results into device trends to compare the monthly or weekly searches on contrasting devices. Within this, you can further perform a breakdown by location or mobile devices.

Long-tail keyword research is an irreplaceable tool that works best after fully mastering the various components and techniques involved.

If you enjoyed this article, you may also like:

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About Uzair Kharawala
Uzair Kharawala is the Co-Founder at SF Digital. He is a Certified Google Partner, is a Cricket fanatic and loves Photography.
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