How To Get Clients For Google Ads

Are you a freelancer or an agency owner struggling to get new clients for your Google Ads? In this video, I'm going to share my top tips on how to acquire new clients. Hello, my name is Uzair and thanks for joining in. In this video, I am going to show you how we acquire new clients for our agency and I'm going to give you my top tips to get new clients.

But before I get started, if you haven't subscribed to our channel yet, then please do so. We upload content pretty much on a daily basis and if you hit the bell button as well, then you'll be one of the first ones to be notified when we upload any new content or video. Okay, so let's get this video started as to how to get new clients for your Google Ads.

The first thing I look at is the niche. This is pretty important because some niches are extremely competitive and not very profitable and when I say profitable is the front end offer. It's impossible to make a profit on the front end but they will have the back end where they make the money. And quite often clients get very nervous when they see that I've spent so much money and on my first conversion or transaction, I have not made any money.

So, as long as you can manage the client expectations, then that's fine. But if you struggle with that, then I would advise you to avoid those niches. So, the first of all is finding those niches. How do you find these industries or these categories of businesses is just by going on Google put in the keyword emergency dentist, locksmith, accountants, plumbers.

There are lots of these companies or industries where you want to go in and offer your services. So go in there on Google. Search for these keywords and you will find that there are four ads pop up at the top and some at the bottom of the page. If you don't find any ads, then, that means, well, it means two things.

First of all, that niche or industry is not allowed on Google. And the other one is advertisers aren't advertising because it's not very profitable or it may not be very profitable for them. So, you want to avoid them if they aren't any but if you see lots of ads of four ads popping up then you know that there is a market for these clients and you can potentially go after them.

Then you can also look at magazines, newspapers, national or local. publications, trade magazines etc. To see who is advertising on there. If they are advertising in magazines and newspapers. Then they probably will be advertising on Google as well. So, those are the kind of companies you want to go after. So, a company who's advertising a full-page ad in a magazine compared to a small box ad may be better for you because that company is willing and able to spend money on advertising and they value that the bigger the ad is, the more customers and branding they may be able to generate.

The third thing is do you have any insight and knowledge of an industry? So, if you've been working with an accountant or a dentist or a plumber, you know the inside workings of that niche, how they work, how they get clients. What are the pain points? What are the struggles? And then all you need to do is to just address those pain points.

Now, Google is where there's high intent. We only go to Google when we have a pain point and we are looking for a solution to our pain. And if you have that solution, you are going to make money. So, the same thing applies over here. You know, if you, if you've been working with an accountant and you know that all these accountants don't have any great online presence, they struggle with blogging, content marketing, video marketing, Google Ads, Facebook and so on.

Then you are in the right place at the right time and you offer that service to that company or companies and I'm pretty certain that you are going to get some really good results from it. Now finding that right niche is fair enough but finding profitable niches is extremely important and what I mean by that is this, you need to look for industries or niches where you have got returning and recurring customers and transactions.

Let's say take for example a dentist. Everybody needs to go to a dentist on a regular basis. Accountants. Every business owner needs an accountant and they need him or her on a regular monthly, quarterly or yearly basis to do their accounts and the taxes. And for these kinds of businesses the customer lifetime value is pretty high. Because we just don't go there to them for once.

We'll go multiple times and then business who has been established long enough, they will know how often a customer comes back to them, how much they spend with them. So, you want to go after those customers because if you get a dentist or an accountant, one client, it may be worth thousands or tens of thousands of dollars worth to them.

Compare to somebody like an emergency locksmith. How often do we lose our key? How often do we need to call somebody to you know get us into our homes or cars because we've lost the key? Not very often. Perhaps maybe once in 5 years or 10 years. I can't remember the last time I needed to call a locksmith.

So in that industry, there's only pretty much one of or one transaction for these companies. So, they need to make sure that the acquisition cost is pretty low because they don't have a back end offer or something to sell afterwards. So, that's what I mean by profitable niche. Go to Google, find existing advertisers in Google Ads and you are going to find a lot of bad ads and ads which are not relevant to your search term.

So for example, if you have searched for a business headshot or you are looking for let's say business headshot to use on your social media profiles or LinkedIn etc. and someone's ad pops up for wedding photography. That's completely irrelevant to what I was searching for. So when you find these kinds of businesses you can then send them an email, go to their website, send them an email and say look I search for a business headshot and your wedding photography offer popped up.

Now you will be wasting a lot of money on irrelevant clicks. Your ads may not be very profitable. And I can help you with this. Now, if I receive an email like this out of the blue and out of nowhere. I'm going to look at it and first of all, I'll be pleased that somebody has bothered to send me an email to stop me from wasting money.

And if I am running my own ads, that means I'm not running it properly. Or if I'm using an agency or a freelancer, now I know that they are not doing a good job. So, I will probably be looking to change and I will most likely reply back with either thank you for your email or no thanks but at least you are in there.

You got one step through the door. So find all these companies with really bad ads and you'll find loads and loads of them. Extensions are not being used. Google's best practice for writing an ad is not being used on these ads. So you need to do a little bit of work. And you will find the results from these efforts which you are going to put in is going to generate a lot of new clients for yourself.

And again putting up a bit of work upfront will result in more customers for you and Another way of doing this is by use giving out a free audit. So, promote your free audit, offer your free audit to companies who have got these bad ads, really bad ads running and say, look, I'm happy to hop on a call or if you give me access to your account, I will give you a detailed and a free audit as to how we can improve your campaign performance and profitability of your account. you can't charge for these because very few people will be willing to pay for this audit but in my opinion and my experience, I would say free audit works really well.

So, you need to find problems or leakages in the account where they are wasting money, leaking money. Quite often we find that the conversion tracking is not set up properly. Negative keywords are not being used extensively and extensions are not being used. So, just by pointing out these little things and making a list and giving them an audit that you know just by making these changes or doing these things in your account will increase in the profitable and the performance of your account is going to make me as a client feel and feel good as well somebody knows what they are talking about, they know what they are doing.

I need to get some help and I am probably going to sign up with them. Another way, you can find work is through freelancing websites like Upwork and Fiverr. These are the two biggest ones. But there are many other as well which you can go on setup your profile. And obviously, you can start pitching for working with potential clients on there.

The last one which is my favourite and the best of all the tips which I have just given you so far is video marketing. you're watching my video. You're consuming my content. As you can see that there is a call to action along the bottom of the screen with a website URL. Where we are driving traffic to.

Hopefully, somebody will sign up for our free master class. And discover who we are, what we do. So we put these videos on lots of different places. Not only just on YouTube but on Facebook, Instagram. where else? LinkedIn, TikTok, Google My Business. I believe we upload to about 30 to 35 different social media networks and websites. Put the content out there.

Put our expertise because the beauty with video marketing is you do the work once and once the video starts to get the views rolling it just keeps on growing and growing and you get more and more people watching your videos over a period of time. The only way to stop that is when you delete these videos from these social channels or YouTube which you don't want to do of course.

So we have been doing video marketing for the last 4 years very aggressively. We generate all our new clients and leads from YouTube most specifically from YouTube but all these other channels like Facebook, Instagram and so on. They do assist because we can do remarketing or video remarketing over there as well. What I mean by that is anyone who has been to my landing page or to my website.

We've got all the pixels on there. You know, we've got the pixel for Pinterest, Twitter, LinkedIn, Facebook, obviously Google. And then you can go out and reach out to them. in one go using the power of remarketing. So, video marketing is one of the best way cheapest, most economical and the fastest way to promote your business. Build up your brand, your expertise and generate more leads and sales.

So I hope you enjoy this video. I really appreciate it if you give a little thumbs up and subscribe to our channel. So appreciate your time with me today. And I look forward to seeing you at the next one. Bye for now.