How To Hire A Google Ads Freelancer On Fiverr [Tips And Strategies]

Okay so let's get started. And see how we can earn a living from Fiverr. Fiverr is a website where you create gigs. They call gigs or jobs. It's one of the world's leading websites when it comes to jobs being done by freelancers so come small businesses and big businesses go over there looking for a specialist on certain topics speed graphic design, Google Ads, web design, SEO, video editing any kind of topic you can think of you will find an expert over there offering the service so it's a great way to get started but there are certain things which you need to understand and appreciate before you get going because everybody wants to make a living, a good living you need to stand out from the crowd so that you get chosen up.

Okay. So some do's and don'ts before you start your gig. So what I'm going to share with you and show you today is about Google Ads. Specifically on Google Ads how can you set up a gig on Google Ads? So the first thing I would recommend is that you must learn Google Ads Editor. If you don't know what Google Ads Editor is all about you go to Google, search for it, download it.

It's a desktop application, I'm going to change my screen. So you can see this properly. Okay. So this is how this interface looks like. It's a desktop app. It sits on your desktop either on a MAC or a PC. It works on both of them. The beauty of this editor is it allows you to work extremely fast.

Your workflow speeds up. You do more work in less time. So those people on Fiverr or working in an agency not using Google Ads Editor are going to spend 10 times more possibly more time than what you would spend. So let me give you a very quick example. This is not a tutorial on how to use this Google Ads Editor.

Let's say I want to make a new campaign out of an existing one. I can highlight this copy. I can paste it. I rename this as call ads 2, now I've got a different campaign. I can now change the budget, I can change the bidding from here whatever you can do in the interface you can do it over here on the left-hand side. you've got all the ad groups so you want to create more ad groups.

I can create I can copy these so I've got one ad group with exact broad keywords, exact keywords, phrase keywords. I can select all of these all three, I can pause them, I can I don't want this or remove them if I go on the next three I can highlight them. Let's say I want to change the keywords in this one or add keywords I don't have any keywords, I can make multiple changes in here add them up so you get the gist everything in this editor you can pretty much do at Lightning Fast Pace.

Keywords targeting, locations, audiences, ads, extensions, the whole lot. You can work in here and you can work in peace and what I mean by that there is no urgency to save it and finish it quickly. If I started setting up a campaign and I had to walk away from the computer because something came up this the work which I've already done will get saved it will not get lost unlike in the interface where if I had finished half the job or created half the campaign and had to log off I'll have to start all over again because it didn't get saved unless I've saved the campaign or the ad groups but over here there's no problem once I've done everything click on the post, I can post it.

Okay. Let's go back over here, So first thing was the editor. The next thing you want to do is not become an expert in graphic design but be able to create graphics like these in Canva. Canva is a free tool but I would highly recommend that you get the paid version. I think it's about $10 or $12 a month.

It's worth it because you can do all sorts of things in here. We have got our horizontal, custom image, square ones, vertical ones and so on and we can switch between the sizes by the click of a button, convert a square image into a rectangle one, rectangle into a vertical one as you can see all our YouTube thumbnails are created over here.

So you need to have something like this to be able to do graphics for display ads, video ads and so on. Okay. So you learn the editor, sign up to Canva, get started. Okay, next one is pay attention to details. Read the gig at least three times before replying. What most people do is to they just copy and paste it and they don't personalise it.

Is just the same copy-paste reply they send it to everyone. Understand what somebody is looking for, give them a reply which I will look at it and say wow this one stands out from the other ones. I don't see many people use video on their profile page. So make your profile stand out. I host these video live streams, I upload videos on a regular basis to my YouTube channel to my social media channels is because video is the quickest, cheapest, fastest way to build trust.

If you like me you are going to trust me and once you trust me you are more likely to come to me for help or for my product or services then you are going to go somewhere else. Study your competitors and then make a better gig and not cheaper ones. Don't ever compete on price. If you're going to compete on price, you are not likely to make any money.

You make an offer which is of greater value, right? And we'll go in in five in a minute and we're going to see what others are doing and how you can be different. You got to understand the pain point of your client or your prospect. What are they struggling with? How can you solve their problem? Efficiently, effectively and perhaps more quickly and if you can do the work faster and quicker then obviously it's going to cost them a lot less than from someone else.

Also download the Fiverr app so you're always connected on to your phone, so that you're always connected to your account. I'm not saying that you have to reply 24 hours a day. Set up the expectations. Tell your clients look you are in this time zone and you're going to be replying during these times always. So you got to manage that expectation and then you reply promptly and quickly, right?

Alright, so let's go into Fiverr. So I've searched for Google Ads because that's what we are looking to set up and we have quite a lot 11,600 services available. Now you might wonder wow there's so many people But then this website get millions and millions of visitors on a daily basis. It's huge. So don't worry about how many they are.

What you want to do is to climb up on the rankings so that you get verified, you get good star ratings, reviews and you get more jobs. Okay, so I'm just going to browse as if I am looking for someone and see which one sticks out for local businesses Google Ads, Google partner, sales profit, so he is showing a screenshot this consultation will help you turn $1 into $3 now $3 might not be enough for me so try to avoid these kind of claims close that because I might be looking at a retain on spend of 400% or 500%.

But one into three is pretty good as well. So this guy is over here as well as over there. So this is the PPC campaign management. This is training live one on one. Okay. Run Google Ads former Google Ads employee. I will set up audit optimize the Google Ads campaigns, I will set up Google Ads PPC campaign from scratch, I will set up Google Analytics Shopify, I will run Google Ads, see now this is just a few words compare to somebody who has made an effort to write a little bit more on here.

Google Ads setup and manage, I will do Google Ads setup manage campaign plus management optimization. For me not no one is standing out like jumping out of my screen wow this is something different that's why I'm looking for. Make your video viral, high converting Google Ads, so this is a bit better high converting Google Ads I will set up an optimizing Google Ads campaigns. okay, let's have a look there.

Okay, so what you want to do is to spell it out properly. All the checkboxes what you are going to do and the tick marks. Average response time is good. Last delivery so that means he is active over here and he has got 99 reviews at 4.9 stars which is pretty good as well. His basic price starts at £45, Standard at £91, premium at one £166.

So you need to set up three different gigs and see which one is the most popular. Alright, so let's make our own so what I want to do is everybody saying set up optimization and that's pretty much a training one or two like this one I will offer one on one consultation with the Google Ads specialist. I will manage your account, effective Google Ads campaign, but no one is talking about how to keyword research, how to make a profitable campaign the right way so you get higher Ad Rank, higher relevancy to your ads and to your keywords.

So that's the angle where I'm going to to go. So I will research all of these all my competitors they're all the same management, setup optimization and that's about it. So let's do something different And here's how we would do this. What we're going to do is we can let's go to our webs page so the Google Ads gig.

Okay I'm going to zoom in a bit. You can see it a bit better. Okay. Alright. Okay. And I'm just going to do it very quickly and briefly, we don't waste too much time over here. So what I want to do is to I will create your perfect Google Ads campaign, Research and target your right keywords and this won't fit in.

Okay. Right keywords group them together for high relevancy. Get your ads written with the right keywords and relevancy. Right? You will get a higher Ad Rank, Lower CPC and high CTR. so you could have a headline of something like this want higher Ad Rank, everybody wants to pay the low CPCs right and this is what we want to highlight and that's what I'm going back to over here, understand the pain point of your customer every account or every advertiser I speak to the first thing they say to me and my team oh we want to pay cheaper cheaper CPCs but cheaper CPCs may not be the best thing because cheap clicks are cheap for a reason, they don't convert very well.

But over here, if you have a higher Ad Rank, your CPCs will be cheaper, you will outrank. So, I'm going to just make some bullet points. Want to outrank your competitors. That's everybody's pinpoint, right? pay lower CPCs. Get higher quality score. Get high Ad Rank. Lower CPCs. You see nobody put that in there gig which we looked at.

That is my pain point. This is what I want to solve. I'm going to show you in literally in a matter of minutes how we can do that. So you get the gist as to how we would make our gig, right? You got to have the wordings the right way. Offer a solution which solves somebody's pinpoint. Okay.

So now I know what I want to do. I'm going into my Google Ads account and we going to do some keyword research for dentist. So I'll just put to the keyword dentist. Got lots of keywords over here. I'm going to select all of them. 500 selected. I'm going to copy this. I'm going to go to my Google Ads sheet over here.

I will paste the whole lot. Oops, you can't see this properly. Okay. Did I assure you So I've got all these 500 selected. I've copied this and I have pasted them in my spreadsheet. Now let me show you some magic, see even with something somebody like dentist you cannot put them all in one ad groups I'm not saying put all 500 in one ad group but dentist is different to orthodontist is different to dental implants, dental clinic, private dentist, NHS dentist, dental bridge these are all different keywords that means you got to have a different ad for these and a different landing page for all of these potentially.

To really get the high relevancy, quality score and the conversions. In fact, you know I forgot to put over there on our list get high conversions because this is how we will in fact I'm going to go back over here. Forget all of that. Want more conversions, lower Cost Per Acquisition, higher conversions rate that's the first three things which I would highlight the rest is all vanity metrics CPCs, quality score, Ad Rank people don't care about it to be honest with you all they want to do is these three.

Alright if you can get them these three they are going to love you and they never going to leave you. Alright. So, I've got all my keywords put here. Now, see the magic. Okay, so I'm going to put in dental implant. So this is going to search column A and put in here all the phrases in column A which have dental implants in any order on that search term or keyword.

Next, let's say, emergency dentist. Got that. And I can keep going on and on and on. Orthodontist only one word, But that's fine. Dental clinic, dental bridge. It's so fast that I haven't even stopped typing and is going to search and then in here you can see the blue coloured cells that means they have been selected and put them over here.

Somebody is searching for NHS dentist. All these in here. Private dentist is different to emergency dentist which is different to NHS dentist. There you go. Dental crown. So you can carry on making as many as you want without having to do any work. Bupa Dental Care. I won't go on and on. You get the just dental filling. dental filling.

Let's go teeth whitening. Let's see if something comes up. There you go. Teeth whitening. So from here you can also if they don't do teeth whitening then you can put them up as negative keywords. So this sheet is going to help you get positive keywords as well as negative keywords. So you don't waste money on teeth whitening if the dentist does not offer teeth whitening or if they don't do the dental bridge or implants and so on.

They only do emergency dentist and that's all you want to focus on. The rest can all go as negative keywords straight up. Don't have to wait for the search terms report to get in. Get lots of clicks which have wasted your budget from day one and I can create hyper-targeted ad groups with the exact keywords I want in them and then write the ads for these and in my next session I'm going to take this sheet and make it into a campaign as to how I'm going to write ads for these.

I'm going to show it to you. Now you may wonder well I don't have this spreadsheet. Don't worry I am going to give it to you. You don't have to pay anything. It's completely free of charge. Where is it gone? Just give me one second. There you go. So that's the template for the keyword planner, I'm going to put this in the chat on YouTube.

That is enter the name and email and you'll get the same exact spreadsheet which I have just shown you. Now I created this sheet because I wanted a tool which will help me to be quicker, faster, better than my competitors and I know for a fact 95% of Google Ads who are using Google Ads don't know how to use the keyword planner properly, don't know how to use the Google Ads Editor.

And they are way behind what we do where we are. So you got to be different as I said earlier on. Now going back to that Fiverr gig. I can create a really good one you know with the headline. Get more conversions, a cheaper cost per acquisition or whatever. And see how much people are starting at £141, £416, £120, £54, £800, £332 and so on, right?

Now, how long it took me to sort out these ad groups. So if you can create a gig, send me 500 keywords and I'll sort them out in each ad group. Super targeted. Make a video like I've just shown you. So then they can see because even if your competitors see how you've done it. Don't show them exactly how you've done it.

Just show them that this is the grouping. This is for a dentist. This is for a plumber. Make lots of videos. Put it on your profile. And say look this is super and educate your client. Why do they need this? Why do they need to have these keywords in their own ad groups is because as I said to you earlier on you got cheaper clicks CPC is lower, higher relevancy, higher Ad Rank more conversions and so on.

All the benefits and features of why they should be doing this and then they are going to understand and talk to your clients in simple language. Don't talk in geek language. Alright? They don't care about all this quality score and all that. All they care about is higher conversions, cheaper conversions and higher conversion rate. Alright, so if they can get help if you can help them achieve that then the next upsell for you would be do you want me to write ads for you, do you want me to manage your campaigns for you so you can do a gig like this for like $10 even if you takes you one hour to do this it won't this is going to take you less than 10 minutes and by the time you wrap up the job and send it to them and all that upload the sheet like this to them it don't send them this sheet but just copy and paste them into a separate spreadsheet and then say here are your set of keywords all organized in each of these ad groups.

Right? you have earned and then you will start to build up your profile, your five-star reviews because you've done this very quickly you can do this in a matter of minutes if not hours you know if you get a gig within an hour or two send them back or if you get too many of these hire somebody else get some person another person have a team just doing that all day long and you are going to get literally hundreds if not thousands of jobs from Fiverr for just doing this.

So hope that helps and good luck. Get started. The other thing which unfortunately is the case that most of you who are watching this video are never ever going to take action, unfortunately. That is the problem. I would say hardly two or three percent are going to go ahead download this spreadsheet makeup of gig on Fiverr and get started.

So I can only help you to a certain level. I'm going to help you to go and find the fish and fish for yourself. I'm not going to I can't hand you the fish. That's what I'm trying to say to you.