How To Improve Quality Score In Google Ads

How do I improve Google Ads quality score? Okay, good question. Let's open up a tab and go to support.google.com and let's see what Google Ads quality score is all about. So, what they said is a diagnostic tool meant to give you a sense of how well your ad quality compares to other advertisers. So, it is measured between 1 and 10. one being really bad. ten being excellent.

For that keyword and it is only measured at the keyword level. Higher quality score means that your ad and landing page are more relevant. And useful for someone searching for your keyword compared to other advertisers. This is important. What you want to do is to don't get obsessed about quality score and I see and hear a lot.

All advertisers think of and try to do is to improve the quality score and not improve the conversions, conversion rates and cost per conversion. So, isn't the key performance indicator and shouldn't be optimized or aggregated with the rest of your data. Google says that over here. So, you shouldn't do this. And Google the quality score isn't input in the ad auction. it's a diagnostic tool to identify how ads are working.

That's it. So, don't get obsessed over it. Quite often you will find a low-quality score keyword performing really well. I wouldn't change it because I rather have that than a higher quality score keyword and not giving me the conversions. So, just keep your focus on conversions, conversion rate and cost per conversion. So, this is how it is calculated.

It is made up of three components. One is the expected CTR or click-through rate. Google is in the business of clicks, right? If your ads are getting clicks, they are making money and potentially you are making money by driving targeted traffic to your website. Ad relevance, someone is searching for red apples, you must show them red apples and not green apples or golden apples.

So, that is what the ad relevance is. You know you don't want to send them to a category page where you got all sorts of apples. Send them to this exactly the same product from your ad. And then the landing page experience and this is playing a very big and important part in how the quality score is worked out.

Because Google is recommending an advertiser to someone. They want the end-user to have a great experience. Why is Google number one is because when we search for something when we have a pain point and we are looking for the solution to our problem. We pretty much get that exact solution. We don't get something else. Irrelevant to us because if we click on that ad, we're going to go to that landing page and we're thinking, what is this?

I'm not looking for this. We're gonna bounce off. We will get cheesed off. The advertiser is going to get annoyed because they spend the money and they probably will start-stop to advertise or Google and Google, in the long run, is going to lose a lot of advertisers and obviously the revenue. So, this landing page experience is extremely important.

Make sure that your website page load speed is fast. There's clear navigation on the website. Not very confusing. And have a strong call to actions which can be visible within a matter of seconds so that people don't need to look around, search around on that page or where do I go to buy now or sign up or call or whatever that call to action may be.

So, this is how the quality score is calculated.