How To Improve Quality Score In Google Ads

Google Ads Quality Score is a diagnostic tool meant to give you a sense of how well your ad quality compares to other competitors and advertisers. It is measured between 1 and 10, 1 being the lowest possible score, and the Quality Score is only measured at the keyword level.

A higher Quality Score means that your advertisements and landing pages are more useful and relevant to a customer searching for your specific keywords, compared to other competitors. 

Remember: Your Google Ads Quality Score isn’t a KPI (Key Performance Indicator) and shouldn’t be optimised with the rest of your data. Also, your Quality Score isn’t input in the ad auction, it’s simply a diagnostic tool to identify how ads shown for certain keywords affect the user experience.

How is Quality Score calculated?

Expected click-through rate (CTR) – The likelihood that your ad will be clicked when shown to the audience.

Ad relevance – How relevant is the ad to your audience and does it match the intent behind the user’s search?

Landing page experience – How useful is your landing page when people click on your ad? Make sure landing page speed is fast for your users and that the overall layout isn’t confusing. 

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