A keyword can be defined as a sequence of characters in a text. It is the central concept in search engine optimisation. More precisely, a keyword is a word or group of words typed into the search box of search engines like Google, Bing, etc., that the user enters before searching for anything.
When you create a Google ad, you enter a keyword. This means that whenever a user types in that keyword in a search, an ad of your business will appear with your business’s name and other details in it. When a visitor clicks on that ad, he is redirected to your website, where he can buy your product or contact you.
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So, how to optimise keywords in Google Ads? The most straightforward answer to this question is following an effective keyword strategy. Because, without a proper keyword strategy, it will be challenging to achieve the desired results of any campaign.
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Let’s consider a scenario where you have 100,000 keywords – each one with specific details. Let’s say you want to optimise your ad for all those keywords. If you are really trying to optimise any ad with such a volume of keywords, then you are going to get no results at all.
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This is practically impossible to run any campaign with so many keywords unless and until you have huge budgets and you got hundreds of campaigns to run per month with a team of experts to go after the account. Otherwise, it’s not possible for one person to manage and optimise such great volumes of keywords. You will need Google Ads scripts so that you can have keyword automation in place and have your budget controlled.
Companies who use advanced groups like Amazon will have thousands and maybe even millions of keywords. And, if this is what they can do, they obviously must be doing something right regarding how they’re keeping track of their keyword strategy.
Run Separate Ads
If you want to optimise a large number of keywords, we would suggest running separate ads for them to get desirable results. When you’re tackling a high volume of keywords, it can be pretty difficult to optimise the ads for each of those keywords, and it’s something we see a lot of clients struggle with when they either have too many campaigns or too many ads groups.
You aren’t likely to have so many keywords in one campaign or ad group and then have your ads optimised. To optimise an ad, it has to contain the keyword that’s relevant to that ad.
Final Thoughts
You simply cannot have thousands of keywords in one ad group when you talk about being relevant and optimised. Fortunately, there are a plethora of tools you can use with that kind of volume of keywords. For instance, it’d be highly feasible for you to learn how to utilise Google Ads Editor as a way for you personally to keep track of each and every keyword within your Google Ads account.
Written by Uzair Kharawala
Partner at SF Digital Studios, a Google Premier Partner agency. Uzair has been helping businesses grow with Google Ads since 2002 and teaches it every week on YouTube.
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