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How To Promote Affiliate Links On Google Ads

How To Promote Affiliate Links On Google Ads
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How do I share an affiliate link in Google Ads? You never do because that is against Google terms and policies. You should not and never put in affiliate links, your account will get suspended and you will have a big problem. So, the way to do affiliate marketing is you need to have what we call a bridge page between the ad, your bridge page and that offer page.

So, let's say you are promoting an offer for a Saas product, right? Or a CRM or an email marketing software or something like that. So, the way I would do that is let's say take, for example, MailChimp. If they had enough offers which I am pretty sure they have most big companies do have affiliate programs. First of all you obviously you sign up for that.

And then you get your link for your affiliate marketing. So what I would do is I would make either a blog or a landing page. And then offer something of value to someone. So when they are searching for MailChimp and your ad pops up. Be it text ad, display ad or video ad whichever. In that, you can say here are the top tips on how to use MailChimp properly or how to increase your open rates, how to increase your click-throughs and so on.

So, you're giving away content full of information and value. And then in there you can say click here to open up a free or free account or a free trial and then you then somebody will go through to that page or through that company landing page and sign up which in this case is is MailChimp. And that's how you would do go about it.

I would also put a full disclosure that this is an affiliate link and you will get compensated. for using your link and you can say that you know the way I am able to offer free and valuable information is through the use of affiliate marketing. That's how I make my income. So, full disclosure, people like it and they don't have any issues with affiliate links.

What I am trying to say to you is don't try to be sneaky and throw in affiliate links especially on social media. in the groups and stuff like that people really do frown upon it.

Unfortunately due to Google’s policies, terms and conditions you cannot and should never use affiliate links. Your Google Ads account will have to be suspended due to a breach of policies.

However, there is a way to do affiliate marketing. You will need to have a ‘bridge page’ between the ad and the offer page.

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  • Let’s look at Mailchimp, a big email marketing company. Firstly, you sign up for the affiliate program, as many marketing companies do. You would then get a link for your affiliate marketing.
  • You would make a blog or a landing page and then offer something of value to the audience. So when they are searching for Mailchimp, your ad pops up. It could be any type of ad, it be text ad, display ad or video ad.
  • Your blog will be full of content of information and value to the audience and within that landing page, you can add a call-to-action (CTA) for the audience to go through your landing page and sign up to Mailchimp.

Remember: To put full disclosure that it is an affiliate link and you will get compensated if the audience decides to click on said link.

Uzair Kharawala

Written by Uzair Kharawala

Partner at SF Digital Studios, a Google Premier Partner agency. Uzair has been helping businesses grow with Google Ads since 2002 and teaches it every week on YouTube.

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