Are you new to Google Ads? Not sure how to get started with setting up your very first Google Ads campaign. So, in this blog post, I’m going to show you how to set up your first Google Ads campaign the right way.
So, in this video, I’m going to show you how to set up your very first Google Ads campaign. What you need to do and what you should be doing to set it up the right way.
Google Ads Search Campaign
So, we get started. So, when you go into your Google Ads account, you go to campaigns and the in this one, I am talking about the search campaigns, right? We go to the campaign and new campaign. We going to set up a very simple and basic campaign. You get all these options available, sales leads, and so on. We going to go with the create a Google Ads campaign without the Gold’s Gardens using this option gives us all the bidding abilities of Google Ads as well as the full features of what is available. Some of these options restrict us to do and we can’t do that.
So, we click on that. Now, you have search display all these different eight different types of campaigns. We going to go search campaigns are those which go on Google when you type in something and the four ads come up at the top and four at the bottom. Those are the ones we are talking about right now. So, you can create text or call ads and show up on Google search results on Google and Google partner sites you get asked for here. You can just put in the website address. Then, you put in the name of your campaign and this is extremely important.
Display Network and Search Network
This is where most people go wrong by checking off this one. I tend to exclude this initially. If I don’t have a lot of impressions and clicks, then I can come back in here and include this one but you don’t want to include the display network with the search network. The ads in the same campaign. There are two different networks, two different metrics. So, if you want to run out, display network set up a different campaign, really important and you will save a lot of money. Your budget will not get wasted and it will only show in front of people who are searching for a particular keyword on Google and you want your ad to show up for that very easy thing to miss over here is this show more settings.
Campaign Start and End Dates
Let’s go in there. We have the start and end dates. I tend not to bother but if you want to stop your campaigns, let’s say after Christmas or after a particular event like Valentine’s, you can put that in there so then you will not waste money. Should you forget to stop it because at Christmas time, most companies are closed and if you don’t want to run it after Christmas, then you set up a date but I tend not to set it up. I’ll just start with today’s date or in the future. If you want to start after a week or 10 days, you can set up a start date, set everything up and then on that particular date, the campaign will start.
Campaign URL Options
Don’t worry too much about the campaign URL. That’s advanced stuff.
And for this one, the ad schedule is where, when and which days you to ask to run. So, if you want to run all days or Monday to Friday or on the weekends or you can choose whichever days you want and then the time if you want to run all days 24/7, that’s fine but let’s say if you want to run your Google Ads campaigns between 9 to 5 which is your working hours, then you just use it accordingly and if you want to do a little bit on Friday and Saturday or Saturday and Sunday, then you can but in let’s say you work half a day. Like that. All done.
The next thing is your location. You don’t want to do all countries and territories and if you are targeting your country, then you do that or if you want to enter a specific location, you can go in the advanced search, put in a radius. Let’s say I want to do 10 miles radius around where I am you see that circle and I know my ads are going to show up in here and save it pops up over there and you can have multiple locations as well. So, you can add as many as you want.
Now, the first option Google says recommended, please don’t use that. Use this one. So, I only want people in or regularly in my targeted location and not people who have shown interest in my targeted location.
The second one for excluding that is fine language is English for me is fine. We don’t need to worry about audiences because this is we going on the keywords. So, we will enter the keywords in a bit.
Google Ads Budget
You enter your budget, whatever you want to put in or whatever you comfortable with.
Now, again, over here, they made it a little bit more confusing for beginners because most people will think, oh, I only got these options for bidding and over here, it says, not recommended. I would recommend that you go in there and now you have got Target, CPA, Target ROAS, and all these automated bid strategies but for now, we are going to target manual CPC when you have got zero data in the account and the campaign, I tend to start manually so I have total control. See what’s happening, what’s not happening, and then I’ll go on to the automated biddings and that’s fine and optimize for conversions is okay.
Then in here again, you got this little link which most people miss out on this is extremely important. Now, in this video, I am not going to show you how to set up a conversion but you must set up conversions without conversion tracking. You should never run any ads so you will set up the conversion whether it’s account level or whichever conversion action you want to go for.
You must add all the ad extensions which are sitelinks, callouts, call extensions, locations, snippets, price promotions. Lead is a new one, fairly new. So, you can add all of these as well and then you save and continue.
Ad Group Types
Alright, so, the next thing is you have this ad group type. You want that standard not dynamic. I’ll keep it standard. Name your ad group name and then you start entering your keywords.
So, if I, what Google has given me a bunch of keywords by looking at the website address which I had put in when I was setting up the campaign. What you don’t want to do is to have lots of different themed keywords so, for example, an online marketing agency is good and a small business marketing agency can go website marketing agency, creative digital agency, and digital advertising companies. These are different keywords, different themed keywords. You want to keep the theme tightly. Get your keywords all set up properly in a group like five or six or no more than ten and then copy and paste them over here.
Keyword Match Types
Now, you don’t want to go broad match as over here. It says the broad match is without anything. You just put the keyword in the way it has been set up as the default. It’s going to go very broad and you don’t get much-targeted traffic. The phrase match is good. I’m going to put the quotation marks. So, I’ve done these and I’m going to save and continue.
Now, you can bid at the keyword at the ad group level or the keyword level. So, in this case, we are going to bid at the keyword level. Keep it simple for you. Okay. Fix errors. Okay, I’m going to just put this on for now and what I’ll do is I will make that ad group name as a digital agency. So, I know that these kind of keywords are in there. If in the other ones, it could be Google Ads or Pay Per Click and just by looking at that name, I can see that that is the group of keywords which are in this ad group and now we should save and now we go on to our ad creation.
Responsive Search Ads
Now, the default, the new default in Google ads is the responsive search ads As you can see, it has put in some headlines and some description lines. It has done that by scanning the website. It’s very clever in that sense. And you go there and you put in some more. As you can see that ad strength. You want to be good or excellent as you start typing in, you will find that that ad strength starts to grow you can also get ideas from here by clicking on there.
And you’ll get lots of ideas as to what you want to do. Free shipping or benefits, online availability, the product or the services you offer, and so on. Let’s say if I do pay per click agency, and so on and now, you see all of a sudden that has gone to average just by adding one digital agency.
You have 30 characters. As you can see, the character count over there and 90 characters for the description and I’ll add one or two more just for to show you guys how this works.
Google ads, I probably can’t even this one will give me problems because this is a trademark. You cannot use the trademark in an ad. You can bid on them but you may not be able to use them because is trademarked and you need to get special permission from the company who you are using the trademark from Now, this one is giving me some options. Creative digital agency searches in the last 30 days are 1300.
Okay, and then it’s giving me more ideas over here. This is new It’s not doing anything. Okay. So, let me put in a creative digital Agency. As you can see, I’m capitalizing each word that’s as per Google’s best practice, best digital agency. Now, it has gone to even more. Ad strength has gone to good.
Now, it has given me all the green tick marks for headlines is telling me is it’s got enough popularity. Keywords are a good mix over here. Make your headlines more unique. It’s fine.
All I need to do is to add one or two more descriptions. You got four. You can add one more. Let’s say I’ll just put in something. See what happens. Pay Per Click agency. Leighton Buzzard. Bedfordshire’s marketing agency. Now, if I go over the collect a count, it turns into red. I can’t use it. Okay, this looks good. And now that has also gone in full green 100%. So, my descriptions are good and just by adding more headlines, it’s going to turn into excellent from good let’s try this.
Let me try and sometimes it does it. Sometimes it’s a pain in the backside. Okay, there you go. Bingo. I’m good. Well, it’s just a fluke. Sometimes it just takes ages and ages. You pull your head out, try to get that ad strength to. Excellent. So, what Google is going to do is to mix different keywords with a different head. Oh, Different headlines with different descriptions and see which one is performing the most.
If I want to put this one number one headline then I can pin it to show only in position one because I want the in fact, not this one. See, now it’s gone to turn to good instead of just by doing that, I’m going to unpack it. It’s got its mind of its own. It is. Now, I was done with that. Let’s try that. Oh, there you go. See, now, if this one has gone to light green, it’s weird. It is.
So, I don’t want you to get frustrated even if it’s good and you get started. Once the ad starts running, the algorithm is going to reset this. So, this is why it’s kind of like a lottery, you know, and now, it’s excellent. I’m going to keep that.
I will put my path one and path to a digital agency. This doesn’t need to be in your URL. This is just to show. That’s why it’s called Display Path.
The final URL is where you are sending the traffic. So, if my final URL was let’s say digital agency, then I would keep it like that or if it could, it could be Digital Google Ads. Now, why is it giving me a warning? Okay, now, it’s giving me a kind of like a warning. Use HTTPS Okay. Doesn’t do it. Doesn’t matter. I’ve done that. Save and continue. Okay, now it’s telling me to fix that issue of that ad URL can go back and fix it. Phone number in a text. Okay. Doesn’t like it. There you go. It’s pretty clever.
I’ll take that out. So, if you make any mistakes like these, it’s good that it has shown up like that. You won’t be able to go and proceed. You fix the error. See now still telling me it has one issue and it’s that I’ll just take this out for now. No, it should say. And the reason why it’s giving the error is that it’s looking at that URL and not finding it on the website because I just made it up to publish. And now our Google Ads campaign has been published. So, congratulations. You have just set up your first Google Ads campaign.
The two things or in fact, three things you should never forget.
- Set up your conversion tracking
- Set up your ads extensions over here and
- Set up your negative keyword list.
So, that’s what I would do if I was you when I am setting up my first Google Ads campaign. So, the ad extensions, you can come here and you can start setting these up.
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