If you’re starting to hear about responsive search ads more and more, it is because Google automatically defaults them when you want to create a new ad. But don’t worry, you can still set up expanded text ads too.
So, how do I set up a Responsive search ad?
Step 1: Find the campaigns tab in the Google Ads Interface.
Step 2: Select your ad group from the list provided
Step 3: Find the Ads & Extensions tab
Step 4: Click on the blue + sign on the left and click on Responsive search ad
Step 5: Having your ad strength above Good or Excellent is what you need to rank on Google. If it’s below Good, you may need to rewrite your headlines to make them more keyword-friendly.
Make sure you don’t overuse keywords in every headline and don’t use all the characters provided for each headline. Having a variety of headline characters will be best for them to be used on Google.
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