How To Set Up Google Ads Responsive Search Ads

How to set up Google Ads Responsive Search Ads? So, responsive search ads are now the new default in Google Ads. you can set up expanded text ads as well but when you try and create a new ad, you will find that Google takes you straight to the responsive search ads. So, you go into your campaign and then you go to your ads and extensions like you would do.

Click on the plus sign and then you can see that you got the responsive search ad over here. You click on that, select your ad group and now you can start writing your responsive search ad. The thing to note over here is that this is quite important. This ad strength If it is not good or above good or excellent then I would say that you start rewriting your the headlines are the description lines and then you will see that the ad strength is going from poor to average to good to excellent.

And this is also an indication as to how you are writing. So as long as you get all these green checkmarks. Or tick marks for headlines include popular keywords in your headlines. Make your headlines more unique and make your descriptions more unique. What you don't want to do is to stuff each and every headline with the keyword.

You need to do things differently and also don't make all the headlines the full length or the character width of the allowed characters. Because you want to test some with longer headlines and some with shorter headlines but over here I've just gone with not very long and not very short so in between so between 18 characters out of 30 there are 20, 24.

So I've given a variety of headlines over here. for Google to use. And what you want to do is to make sure that if headline one is used along with headline four and headline ten. It should make sense. So, you need to write it in a way so the headline and the message flow nicely and not stop task which doesn't make any sense in the ad when some an ad pops up like this over here.

So, this is your responsive search ad. And if you want to switch back to the expanded text ad, you just click back like I did and then you got your three headlines and two description lines. So, that's how you set up a responsive search ad.