Do you want to give your PPC campaign a jumpstart?

Then, the Google Ads Keyword Planner tool is your best friend. It is a highly resourceful tool to help you create strong keyword lists. Moreover, it is a Google Ads free feature that can be monumental in planning marketing strategies by generating keywords and bid estimations through its tools.

Once you learn how to use the Keyword Planner Tool, you will be able to explore various keywords as well as ad group ideas, check how a list of keywords performs, and even merge keyword lists to build new ones. It can also assist you in deciding on competitive bids as well as budgets for your marketing.

How Google Keyword Planner Tool Works – An Example!

Let’s imagine you own a company that sells pancake syrup produced and sourced locally throughout the country. The Google Ads Keyword Tool will help you find terms, sentences, and keywords that prospective clients are googling for, which you may not have taken into account previously.

While bidding against other terms like “handmade syrup” and “locally produced syrup,” the Google Ads Keyword Tool will reveal relevant and commonly searched terms such as “pancake dressing,” “made by hand syrup,” and so on.

After you’ve mastered the fundamentals of the Keyword Planner Tool and once you know how to use the Keyword Planner Tool. You can use one of the numerous effective strategies to help you elevate your campaign to another level.

Effective Strategies for Using the Google Ads Keyword Planner Tool

Try out these strategies for using the Google Ads Keyword Planner Tool to increase the chances of your ad showing up in a prospective client’s search while they’re looking for something you have to offer:

1. Refining your Budget and Audience through Basic Filtering

Want to know how to use the Keyword Planner Tool effectively?

We’ve got you covered. Let’s have a look at 4 basic options you can use in Google Ads Keyword Planner Tool:

  1. Search for unique keyword ideas: you can develop unique ideas by entering a phrase, a site, or a topic.
  2. Multiple keyword lists: This feature merges two independent keyword lists that you’ll use to construct new keyword combos.
  3. Get search volume & trends: It also displays historical keyword trends and search volume statistics of keywords.
  4. Explore click & cost performance forecasts: You can get click as well as cost performance predictions based on typical bids and budget. In addition, you may receive performance projections for the keyword lists.

You can use any of these options to input keywords, and you’ll get a rundown on how to filter them.

Did You Know?

Using Google Ads Keyword Planner Tool, you can filter out the location where a keyword has high search volume to determine where it is the most popular.

Factors Affecting Reach

  • Location: Shows you the trends and data related to search volume in a particular location.
  • Language: This can be particularly useful if you have page versions in multiple languages as it gives trends and data for search volume that is language-specific.
  • Search Network: The Search Network helps determine where the data is coming from and whether it is from Google (the default source) or Google Search Partners.
  • Negative Keywords: Phrases or words that you may want out of your sight are filtered out. For example, if you don’t want to target something with the words “affordable” or “free,” you’ll be able to filter them out.

Date Range

You can input a set date range for average monthly searches you want to see for a certain period. A date range comparison between two date ranges can also be done. This can help with strategising your campaign by helping you determine how specific keywords perform during various times of the year.

Keyword Filters

  • Average Monthly Searches: You can filter keywords based on monthly searches averaged over a period of time, like specific dates. Keywords with incredibly high search volume that may be considered usually 10,000+ average monthly searches mean a greater suggested bid, and they are much tougher to compete for. Concentrating on keywords with a medium level of search volume may assist you in preventing wasting your budget on very few keywords, especially if you’re just getting started with your campaign.
  • Suggested Bid: This filter enables you to discover keyword possibilities that may assist you in keeping a tighter grip on your budget. Your recommended bid is determined by comparing the Cost-Per-Click (CPC) paid by the other advertisers for keywords with almost the exact location and Search Network settings as you have.
  • Ad Impression Share: It is the number of times individuals will see your ad, divided by the overall number of searches in the previous month for your chosen location and network that perfectly matched your keyword.
  • Organic Impression Share: The percentage of times a page of your own website appeared in a non-paid organic online search for a keyword. (Note: Please keep in mind that this feature will be available only if you’ve linked your Google Analytics account to your Google Ads account).
  • Organic Average Position: It reveals how pages of your website are ranking compared to the pages of other websites in regular, unpaid searches. (Note: Please keep in mind that this feature will be available only if you’ve linked your Google Analytics account to your Google Ads account).
  • Competition: This will allow you to filter keywords based on how tough it will be to rank them at the top. You can sort competition by difficulty level (high, medium, or low). For small enterprises, it’s usually suggested to filter keywords for medium to low difficulty since these usually have a lower suggested bid allowing you to keep in mind and preserve your budget.

Keyword Options

Keyword Options allow you to filter your search results to reveal ideas that are closely linked to your search terms or content and keywords which are already in your strategy.

Since filters are meant to help you narrow down your keyword list or reports, be careful not to overuse them. Instead, you can simply begin with a general search, with only one or even no filters, and then evaluate the filters to ensure you aren’t missing any prospects.

In this way, you will begin to find out what filter choices are best for you as you become more acquainted with keywords in your sector and also more aware of the filtering options available to you.

Now that you know how to use Google Keyword Planner Tool – let us tell you some practical strategies for getting the most out of it.

2. Keyword Usage: Use Quality over Quantity

If you’re having trouble coming up with new keywords or finding ones relevant to the business. In that case, the Keyword Planner Tool can help you develop new terms and phrases that prospective clients have been using to find businesses like yours.

Let’s have a look at how to use Google Keyword Planner Tool to see Google’s suggested keywords, which are generated by:

  • Keyword: To obtain fresh ideas or find long-tail keywords for your company or website, just type in words or phrases relevant to your website or business.
  • Landing Page: Enter a URL for a particular page on your website (or any other site), and the Google Keyword Planner Tool will read it and create relevant keywords.
  • Product Category: Choose which product categories best characterise your company to learn about the most commonly searched terms in your sector. This might help you discover terms that potential clients are searching for while looking for businesses such as yours.

3. Make Your Ad Visible to Your Geographic Audience

Filters in the Google Keyword Planner let you control where your advertisements appear, depending on language or geography. This is extremely helpful if your company has a physical presence and you want to reach out to more individuals who are looking near your location.

Even if a keyword has high search traffic nationwide or across other prominent locations, the filter can help you evaluate if it’s a famous and relevant phrase in your region.

Let’s revisit our pancake syrup company example; you can fine-tune your filters to any level of specificity – city, state, nation, and even beyond.

The Google Ads Keyword Planner Tool’s findings will give you the monthly average search volume, suggested bid, search trends, and more for whatever geographic location you’ve selected.

4. Stay a Step Ahead of Your Competitors

The degree of competition for keyword selections might significantly increase their expenses. Any keyword’s competition level is classified as low, medium or high depending on how many more people are bidding on it.

Not to mention, high-competition keywords cost more for each average bid, making it more challenging and costly for your ad to reach the top of the search results.

By informing you about what other marketers are paying for their keywords, the Google Ads Keyword Tool can assist you in locating effective keywords that meet your budget. The proposed bid column in the tool displays the average amount paid to rank in the top-level position for a particular keyword. Thus, you can determine which of your chosen keywords are in your budget’s range and tailor your campaign according to them to boost your chances of being found by potential clients.

How much will it Cost to Rank on the top?

While the recommended bid function offers a reasonable estimate of overall prices, Google’s first-page bid estimate tool estimates how much it will cost to rank on the top of the results page depending on your keywords’ Quality Score and existing competitors.

Let’s have a look at how to use the Keyword Planner Tool to see the estimated first-page bid metric for your keywords:

Step 1: Click the “Columns” button on the “Keywords” tab.

Step 2: From the drop-down menu, choose the “Modify columns” option.

Step 3: Add “Est. first-page bid” to the “Attributes” drop-down menu, then click “Save.”

Step 4: You may do the same to get your top-of-page bid estimate.

When your first-page bid estimate is really high, it might indicate that your keyword has a poor Quality Score. To learn more about a keyword, click the “Help” bubble next to the keyword.

5. Keep Track of Your Budget by Analysing Your Plan

You can simply click on the button to the right of the column to add keywords that are feasible alternatives to your keyword plan as you come across them. This will save your prospective keywords in a temporary format.

You may specify a daily budget, location, and bid maximum when the keywords are all in your plan to obtain a comprehensive forecast about the possibilities for the keywords you have selected.

When you’ve come up with a list of 10-20 keywords for your group, click on the “Review Forecasts” button to see the following estimations for your possible keywords:

  • Clicks
  • Impressions
  • Average conversion rate
  • Average position

This will help you tremendously as you can see whether they’re within your budget range or not. You can insert and delete keywords based on your results till you have a tailored list that will assist you in making the most out of your budget.

Final Words

Keyword research is a very important part of any PPC campaign. You could have the most interesting keywords in the world but, if it has a low search volume it’s not going to help you attract many visitors to your website.

The Google Ads Keyword Planner is an extremely helpful tool for getting good keyword ideas and increasing your chances of getting a high search volume keyword. This tool will help you personalise your keywords for more effectiveness, regardless of your budget or the size of your company.

We hope this guide was helpful to you, and now you’ve learned how to use Google Keyword Planner Tool effectively to jumpstart your PPC campaign.

Don’t hesitate to contact us if you have any questions about Google Keyword Planner Tool or you’re looking for expert advice about your business.

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About Uzair Kharawala
Uzair Kharawala is the Co-Founder at SF Digital. He is a Certified Google Partner, is a Cricket fanatic and loves Photography.
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