You can significantly enhance the quality of your Google Ads by adding value to them. The most effective way of achieving this is by writing ads that are beneficial to the users but do not come out as pushy.
By watching this video, you can learn more about how to write effective google ads to appeal to your target customers:
Writing Genuine and Compelling Google Ads
To ensure your ads meet the standard of modern marketing, you need to follow a few unwritten rules. These rules are what you can use to transform your ads from just any other Google ads to ads that will actually get clicked!
The first rule is to create messages that focus on the user’s needs. People react more positively to things that seem to show concern about their predicaments. You should know the important things to users and ensure they are in the ads.
A second helpful rule is to use a call to action that is more relateable and specific. You should avoid using outdated generic language such as “call us now” or “sign up today.” Instead, you should be specific by using tactics such as countdowns to show urgency.
It is also important to avoid making ads blindly and instead ensure that you monitor their strength. This helps you understand whether you are doing the right thing or there are some aspects you need to improve. As a result, you get enlightened on the areas you should put more effort into.
How To Write Great Google Ads
Besides knowing the rules when writing great Google ads, you also need to know the techniques that can make your ads more effective. One of these techniques is including exclusive details about your products. This is a great way of appealing to the customers who are looking for a product that is out of the ordinary.
Another helpful tactic is appealing to the customers on mobile. This is one of the key techniques that anyone wondering how to write great Google ads should learn because almost everyone now has a mobile phone. The customer who will come across your ad will want to call you for further explanation. Consequently, you should ensure your number is on the Google ad you create.
You should also make sure you check for common mistakes that might lower the quality of your ad. Some of the common mistakes include strange capitalisation, proper spacing and spelling mistakes. Most such errors make the customers feel that you are not a professional.
Recent Changes to Text Google Ads
To effectively learn how to write good Google search ads, you need to stay updated. This includes learning the most recent additions in the regulations.
Currently, you have the freedom to add a third headline. With a third headline, you can add more captivating details, which is important considering that most people make decisions depending on the headline you have used. You can make the third headline different from the other two to ensure you appeal to those who have not found what they want in the first two headlines.
You also have the freedom to add a second description. Your second description can include details such as a compelling call to action. Some of the phrases that can capture the users’ attention include “shop now” and “get an instant quote,” among other similar phrases.
The length of each description has also increased, where you can now use up to ninety characters. It is essential to be creative and ensure that you use the characters wisely. Ensure the descriptions are straight to the point, and they highlight your uniqueness.
Policies For Great Google Ads
Google has specific standards that you must follow when creating your ads. You cannot say you know how to write great Google ads without understanding these important policies. The first policy is editorial, where your ad needs to be clear and well crafted. This includes maintaining a professional appearance without unnecessary mistakes.
Another important policy is ensuring that the information on your ad is relevant to what you are marketing. There are different fields, and your ad should fit into the particular field you wish to use.
There is also a policy on the appropriateness of the content used. Your content should not be offending to any user.
Using adult content is strictly prohibited by Google. This is a straightforward policy where you should avoid any adult content no matter what you are advertising.
While using trademarks, you should ensure that you have permission from the trademark owners. In case there is a complaint from the owners, Google will just remove your ad, which can be a great inconvenience to have to re-make your ad again.
To learn more about how to write effective google ads copy, you can visit:
- Write compelling, genuine ad copy – Google Ads Help
- Write successful text ads – Google Ads Help
- About text ads – Google Ads Help
- Text ad requirements – Advertising Policies Help
If you enjoyed this article, you may also like:
- The Ultimate Guide to Google Ads Ad Extensions
- Google Ads Jargon Busters
- How To Do Keyword Research For Google Ads
- How To Set Up YouTube Ads Campaign
- Google Ads Custom Intent Audiences
You can also join us live on YouTube on weekdays at 4 pm UK time, where we share our expertise and answer any questions you may have. Set your reminder here.