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Do you want to advertise on Google Ads without a website for your services or products? Many advertisers don’t want clicks to their website, just a phone call as a conversion and they don’t want to drive traffic to any website or landing page.
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A free one-day marketing seminar in Milton Keynes · 10 November 2026
In this video, I talk about whether you can do this or not.
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You need to have a website because if you have got a campaign running and Google Ads is sending them to your website. You need to have a website.
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The only way where you don’t need a website as such but you still need an online presence is for the Google Ads Call Ads. So, the call ads work where somebody clicks on your ad and the phone dials out to your phone number.
The person who is clicking on the ad does not go to your website. In that case, you don’t need to have an online presence or a website but you need to have that website for verification purposes. The phone number which you have put up in your Google Ads account or the call extensions must be on your landing page.
What I mean by that is you don’t need to have a website, you don’t need to have a fancy one. You can just have a photo. Your headline or a logo and a phone number would be good enough for Google Ads to verify your landing page.
For call ads, you need a verification URL and then Google Ads is going to look at your landing page and see that the same number is on your website or your landing page and then your ads are going to get approved.
Otherwise, the ads for call ads will definitely get disapproved if it’s the wrong number on your website or there are no numbers.
Written by Uzair Kharawala
Partner at SF Digital Studios, a Google Premier Partner agency. Uzair has been helping businesses grow with Google Ads since 2002 and teaches it every week on YouTube.
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