What To Do With Low Search Volume Keywords In Google Ads

So, you’ve launched a campaign. Great. Then you inserted tons of keywords to your account, all relevant to your service or product. But, the next day, you realise your keywords don’t generate many impressions – and they’re showing up as “low search volume”. 

Don’t despair. In this blog post, let’s look at what you can do with low search volume keywords in Google Ads. But first, we’ll take a dive into what, exactly, a low search volume keyword is.

The Meaning Of A Low Search Volume Keyword

If a keyword in your Google Ads account doesn’t rank highly enough in a Google search, it’ll show up as a “low search volume” keyword. That is to say, a keyword will stay out of action and will fail to prompt your advert until users type in your keyword more frequently. Once search traffic for the keyword increases, it’ll become active and start showing ads.

Just How Harmful Is A Low Search Volume Keyword?

Thankfully, a couple of low search volume keywords sitting in your account won’t impact how well your account performs. But if you have numerous low search volume keywords, these may influence your campaign’s Quality Score, adding unwarranted volume.

Google Ads Low Search Volume Keywords

What To Do With Low-Search Volume Keywords

Here’s what you can do to deal with low-volume keywords appearing in your account.

Don’t Touch Them

As soon as users type your keyword into Google more often, more ads will show automatically. If your keywords are for a brand-new product, this makes sense, as they’ll start ranking.

If you’re launching a new site or product, your business won’t gain traffic overnight. However, it’ll begin getting traffic once users know more about it.

Tools We Use & Love!

Adjust Match Type

If your keyword is particularly lengthy or an exact match, these are typically marked as low search volume because there isn’t much chance that a person will search for a keyword consisting of five to six words.

As such, set your match type to “broad” and watch your search report closely so you can update inappropriate queries as negatives. 

Research Different Keywords

Launch the Google keyword planner to research new keywords to target. Be sure to insert keywords that already provided traffic.

Pause Low-Quality Score Keywords

Think about pausing generic, low-quality score keywords that have low search volume, especially if you have a considerable amount of them.

House Keywords In A Separate Campaign

Occasionally, low search volume keywords are seasonal or connected with a product or event that hasn’t launched or happened yet. But trawling through low search volume keywords each time you assess how well your account is doing isn’t a great way to spend your time.

We advise placing these keywords into a separate campaign. Hold the same ad group names attached with “low search volume” then shift all low search volume keywords to an individual campaign. 

Not only is this a much simpler way to evaluate active keywords without the noise these keywords create, but it also boosts your total campaign quality score.

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