If you are interested in video marketing, you may want to know more about the best ways to use it for your own purposes. It might be the case that you are thinking about using video marketing in upcoming projects, but you’re not sure about the best way to do this. In this article, we’re going to be taking a look at some of the things that you should know about marketing using my daily marketing hustle.

An Idea Or Topic

The first thing that you’re going to need is an idea or topic to talk about in your marketing video. You don’t need to stick with one topic throughout the entire video, but it helps to give you a focus and, at the very least, a starting point. You can then go through different sub-topics in the video if you wish, covering a whole range of topics that relate to the title of the video that you are creating. Just make sure that you are answering the question or questions that you have set out to. Otherwise, it may be a waste of time for the people who are watching for them.

Blog List

You want to make sure that all of your ideas are kept neat and tidy in one place. You can use Google Drive, Dropbox or any other platform like this to create your file so that it’s all in one place online. If it’s neat and tidy, you’re going to have a far easier time following your trains of thought, keeping yourself organized and making the most out of your marketing.

Canva

While it doesn’t have to be this software exactly, using something like this is going to prove hugely useful to you. This software is available for a small fee, and you can create a fantastic design for the front of your YouTube video. It is super simple to use. All you have to do is upload a photo to the site, and then you can edit and customize it in whatever way you want. This allows you to have complete creative control over the look of your video marketing, further than the actual video itself.

eNews

Sending out an eNews newsletter makes sure that everyone knows that you’re going to be posting something. You can send out as many or as little newsletters as you would like, but the purpose of them is to inform your subscribers about what is going on. For example, before you go live or post your video at a certain time, you can send out this newsletter to let them know what is coming. Don’t be afraid to send out one per day or something to this effect because you think people won’t respond positively to this. If your content is relevant to your subscribers, and they feel as though the information is useful, they will look forward to receiving these. 

Social Media

Social media is essential for marketing, and putting a message up on these platforms will help you to gather more attention.

After The Livestream

Once your live stream is finished, you want to post your livestream in a number of places. Post the link to the livestream to ensure that people can watch what you have put up, but also make sure that you have an article to accompany it. Not everyone has time to sit through a video to get the information that they need, but an accompanying article is easy to skim through. 

Any general subject will then turn into an Evergreen Post. The only time this won’t be the case is if you are talking about a more specialised subject or something that is subject to change constantly. These are generally around 30 minutes long, but it’s best if you chop them into sections or teaser videos.

Ensure that you are running remarketing ads. It doesn’t matter if the person watching is watching live or as a recorded video, you will be able to potentially reach them with your other content because of Google Ads. Using Google Ads is an extremely helpful way to boost your marketing and help you reach more people with your different content. 

A Call To Action button will encourage people to take action in some way. Tell them what you want them to do, and use strong language to persuade them into doing it. Make a strong statement telling the viewer what to do next, such as ‘click here to find out more’ in order to make the most out of your marketing.

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About Uzair Kharawala
Uzair Kharawala is the Co-Founder at SF Digital. He is a Certified Google Partner, is a Cricket fanatic and loves Photography.
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