Are you wondering whether you should run a remarketing campaign alongside a Performance Max campaign? If so, you’re not alone. Many marketers are unsure whether remarketing will help or hurt the performance of their campaigns. In this blog post, we’ll explore the benefits and drawbacks of running a remarketing campaign alongside a Performance Max campaign, and help you decide whether it’s the right choice for your business.
What Is Remarketing?
Remarketing is a type of advertising that targets users who have interacted with your website or app in some way. For example, if someone visits your online store but doesn’t make a purchase, you can use remarketing to show them ads for the products they viewed on other websites they visit.
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What Is Performance Max?
Performance Max is a Google Ads campaign type that uses machine learning to optimise your ads for conversions. It automatically selects the best ad formats and placements to deliver your ads to people who are most likely to take action, whether that’s making a purchase, filling out a form, or calling your business.
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Get my plan →Benefits Of Running A Remarketing Campaign Alongside Performance Max
One of the main benefits of running a remarketing campaign alongside a Performance Max campaign is that it can help you target users who are already familiar with your brand. This means that they may be more likely to convert than users who are seeing your ads for the first time.
Another benefit is that remarketing ads can help keep your brand top of mind for users who have already visited your website or app. This can be particularly helpful if you have a long sales cycle, as it can take multiple touchpoints before a user is ready to convert.
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Drawbacks of Running a Remarketing Campaign Alongside Performance Max
One of the main drawbacks of running a remarketing campaign alongside a Performance Max campaign is that it can increase your ad spend. If you’re targeting users who have already interacted with your brand, you may be paying more per click than you would be for a Performance Max campaign that targets new users.
Another potential drawback is that remarketing ads can be seen as intrusive or annoying by users who have already decided not to convert. This can lead to a negative perception of your brand and may even drive users away.
Should You Run A Remarketing Campaign Alongside Performance Max?
So, should you run a remarketing campaign alongside a Performance Max campaign? The answer depends on your goals and budget.
If you have a large budget and want to maximise your chances of converting users who have already interacted with your brand, running a remarketing campaign alongside a Performance Max campaign can be a smart choice.
However, if you have a limited budget or want to avoid the potential drawbacks of remarketing, sticking with a Performance Max campaign alone may be the better option.
Ultimately, the decision to run a remarketing campaign alongside a Performance Max campaign should be based on your unique business needs and goals. By weighing the benefits and drawbacks, you can make an informed decision that will help you get the most out of your advertising budget.
Written by Uzair Kharawala
Partner at SF Digital Studios, a Google Premier Partner agency. Uzair has been helping businesses grow with Google Ads since 2002 and teaches it every week on YouTube.
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