In this video, you will learn how to A/B split testing your landing pages. So, why would you want to A/B split your pages? Because if you don’t A/B split test your landing pages you would never know whether you are leaving any cash on the table for your competitors to take away.

So you got a great landing page and you were happy with it. But if you’re not testing it against another version of that page then you would never know what may happen and how you can improve that conversion rate.

Before I go and show you A/B designs of a landing page, let me go through a couple of things as to how you can get started with testing your landing pages. So I got my notepad here. So, first of all, you would need some kind of software where you can drive traffic to your landing pages and split the landing pages into two.

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Video Transcript

 

If you would like to increase the conversion rates on your landing pages, then you need to A/B split test your pages. Keep watching and I’ll show you how.

Hello, I’m Uzair and thanks for joining in. In this video, I’m going to talk about A/B split testing your landing pages. So why would you want to A/B split your pages? Because if you don’t A/B split test your landing pages you would never know whether you are leaving any cash on the table for your competitors to take away. So you got a great landing page and you were happy with it, but if you’re not testing it against another version of that page then you would never know what may happen and how you can improve that conversion rate.

So before I go and show you A/B designs of a landing page, let me go through a couple of things as to how you can get started with testing your landing pages. I get my notepad here. So, first of all, you would need some kind of software where you can drive traffic to your landing pages and split the landing pages into two.

So you need to create two versions, let’s say version one or version two, version A or version B whichever you want to call. The most popular software is Google Optimised which is completely free. And these other three which are Unbounce, Clickfunnels and LeadPages paid ones. We use Unbounce in our business. I’ve been using it for the last three years or so. I really like it. It is very very simple and easy to use.

The support is excellent and we are very happy with it. So there’s no need to change to some other software. So, Unbounce is our preferred software to use any one of these to design your pages. Or if you have got web design background then you can create web pages in an HTML and then use Google Optimize to drive traffic to those pages. So, the way A/B split testing works is you are running the tests simultaneously on the two pages.

So you need to split the traffic to half the traffic goes to page A and half the traffic goes to page B. We can split it 50/50, 60/40 or however you want. I’d prefer to split them 50/50 so half the traffic goes to one page, half to the other one. So I can get the data evenly across both the pages and see what’s happening. So what do you need to split test with?

What do you want to change, the things which you can split test is changing the headline or the call to action on the buttons. Use different images or a different video. Have a green button on one, and a blue one or an orange one on the other one. Change the content a little bit or perhaps split test. The forms have a short form on one and a longer one on the other one. What you don’t want to be doing is to change all of these on both the pages. Just test with one headline first. So the rest of the

items on both the pages are the same, only the headline is different or the call to action is different and so on. So just make one, because if you are changing or if you have created Web pages which are completely different than it’s not a true A/B split test. It is called a multi radiant testing where you’ve got completely two different pages. So for the A/B test all you need to do is to just change one thing at a time for the test when you’re running and you drive traffic for a certain amount of time or impressions or clicks and see what happens.

Well, let me show you one of my A/B split tests. So what I tend to do is to keep on top of the data. I create a google doc and then screenshot.

Design one and design two. So as you can see in here, the difference is the video. I’m split testing a different video with a different image of what we call the custom image on the video. To see which one is getting the most conversions. So when I start a split test I put in the date and then one version is called the champion and the other one is the challenger.

So if I’ve been running these tests for long and this has been the winner then I’m going to create another one with a new video or a different headline or whatever. And then call this version as the challenger. So this is going to challenge the champion which is the winning one. So this is how you keep on improving your conversion rate. And I’ll run it for a few weeks or for an amount of money or impressions.

However, you want to do it. And then when I post the A/B test that I’m going to put in the impressions, clicks, conversions and the conversion rates over here. And then the same for the challenger. So then I can see what’s happening. And then when I start the next A/B split I’m just going to make another page then screenshot both the pages and their data which has been accumulated. And I’ll just keep on going on this document so I can see the historical data of the split because it’s quite easy to lose all these data if you keep on changing.

Which you should be challenging the champion version from time to time and making it so that you can improve the conversion rates on your landing page. To recap, start A/B split testing your landing pages and see how it helps you improve your conversion rate. That’s it for now. I do appreciate your time with me and I look forward to seeing you in the next videos. Bye for now.

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About Uzair Kharawala
Uzair Kharawala is the Co-Founder at SF Digital. He is a Certified Google Partner, is a Cricket fanatic and loves Photography.
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