Google Ads Smart Bidding
April 10, 2020 8 months ago
  • Category: Google Ads
  • Written by: Uzair Kharawala
Google gave us a quick look at the new Google Ads Smart Bidding strategy of “Maximise Conversion Value” at their Marketing Live event. So what is it and how can it benefit your campaign? This new automated bidding strategy is...
Google Ads Target CPA Bidding
March 31, 2020 8 months ago
  • Category: Google Ads
  • Written by: Uzair Kharawala
Google Ads Target CPA bidding is a strategy that will help you to increase the number of conversions achieved that reach the target cost per action. Using advanced machine learning, Target CPA optimizes your bids automatically...