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Google Ads Keyword Match Types
February 2, 2021 3 months ago

Google Ads Keyword Match Types

  • Category: Google Ads
  • Written by: Uzair Kharawala

by | Feb 2, 2021 | Google Ads

Keyword matching is vital because it determines the kinds of searches on Google that can trigger your ad. You get the freedom to choose whether your ads can be shown to a wide audience or specific groups of customers. The...
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Google Ads Keyword Match Types
March 18, 2020 1 year ago

Google Ads Keyword Match Types

  • Category: Google Ads
  • Written by: Uzair Kharawala

by | Mar 18, 2020 | Google Ads

I’m often asked, “which is my favorite keyword match type for Google ads?” I don’t really have a favourite and it depends on how the campaign structure has been set up. As you may know from my previous articles, there are...
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