Google Ads Keyword Match Types
February 2, 2021 3 months ago
  • Category: Google Ads
  • Written by: Uzair Kharawala
Keyword matching is vital because it determines the kinds of searches on Google that can trigger your ad. You get the freedom to choose whether your ads can be shown to a wide audience or specific groups of customers. The...
Google Ads Keyword Match Types
March 18, 2020 1 year ago
  • Category: Google Ads
  • Written by: Uzair Kharawala
I’m often asked, “which is my favorite keyword match type for Google ads?” I don’t really have a favourite and it depends on how the campaign structure has been set up. As you may know from my previous articles, there are...