Keyword matching is vital because it determines the kinds of searches on Google that can trigger your ad. You get the freedom to choose whether your ads can be shown to a wide audience or specific groups of customers. The...
We’ve got a great blog post for you all about Google Ads and the use of effective keywords to boost the right type of traffic coming to your site. This blog gives you some tips on how to set up relevant keywords and strategies;...
I’m often asked, “which is my favorite keyword match type for Google ads?” I don’t really have a favourite and it depends on how the campaign structure has been set up. As you may know from my previous articles, there are...