You’ve probably heard of Google Ads keyword match types, but what does that really mean and how does it affect your ad campaigns? In this blog, we’ll be lifting the lid to explain exactly what they are so you can create ads...
We’ve got a great blog post for you all about Google Ads and the use of effective keywords to boost the right type of traffic coming to your site. This blog gives you some tips on how to set up relevant keywords and strategies;...
I’m often asked, “which is my favorite keyword match type for Google ads?” I don’t really have a favourite and it depends on how the campaign structure has been set up. As you may know from my previous articles, there are...