Smart Bidding is essentially an automated bidding strategy that uses machine learning to optimise conversions on your ad campaigns. Google Ads Smart Bidding has been developed to save advertisers time and improve return on...
Smart bidding is a part of automated bidding strategies that utilise machine learning to optimise ads for conversions or a conversion value in every auction; this is also known as ‘Auction-time bidding’. In this blog, we talk...
Google Ads Smart Bidding is a way to track and boost conversions. There are many different methods as to how you can do this and an equal amount of benefits to going alongside them. In this article, we’re going to be looking at...
Google gave us a quick look at the new Google Ads Smart Bidding strategy of “Maximise Conversion Value” at their Marketing Live event. So what is it and how can it benefit your campaign? This new automated bidding strategy is...
Google Ads Target CPA bidding is a strategy that will help you to increase the number of conversions achieved that reach the target cost per action. Using advanced machine learning, Target CPA optimizes your bids automatically...