Google Ads Smart Bidding
April 10, 2020 7 months ago
  • Category: Google Ads
  • Written by: Uzair Kharawala
Google gave us a quick look at the new Google Ads Smart Bidding strategy of “Maximise Conversion Value” at their Marketing Live event. So what is it and how can it benefit your campaign? This new automated bidding strategy is...
Google Ads Target CPA Bidding
March 31, 2020 7 months ago
  • Category: Google Ads
  • Written by: Uzair Kharawala
Google Ads Target CPA bidding is a strategy that will help you to increase the number of conversions achieved that reach the target cost per action. Using advanced machine learning, Target CPA optimizes your bids automatically...
Google Ads Smart Bidding
December 7, 2019 11 months ago
  • Category: Google Google Ads
  • Written by: Uzair Kharawala
When you’re using Google Ads, it can get difficult and time-consuming to manual bid for the ad auction. This is where Google Ads Smart Bidding comes in. Machine learning is used to analyse and set the best possible bids. To be...