Understanding Return On Ad Spend (ROAS)
July 29, 2020 2 months ago
  • Category: Google Ads
  • Written by: Uzair Kharawala
We get lots of questions about Return On Ad Spend (ROAS) and how to get the best conversions from your campaigns. Here’s a video all about this topic which may just help you get to get to grips with ROAS: What Is Target ROAS...
YouTube Livestream: Ask Uzair
July 6, 2020 3 months ago
  • Category: Google Ads
  • Written by: Uzair Kharawala
Ask Uzair is a daily YouTube Livestream at 1700hrs UK time. These sessions are informal & informative, where you can join in for free and ask any questions you may have about: Google Ads / Video Ads / Display AdsDigital...
Google Ads Smart Bidding
April 10, 2020 6 months ago
  • Category: Google Ads
  • Written by: Uzair Kharawala
Google gave us a quick look at the new Google Ads Smart Bidding strategy of “Maximise Conversion Value” at their Marketing Live event. So what is it and how can it benefit your campaign? This new automated bidding strategy is...