Google Ads Keyword Match Types
March 18, 2020 7 months ago
  • Category: Google Ads
  • Written by: Uzair Kharawala
I’m often asked, “which is my favorite keyword match type for Google ads?” I don’t really have a favourite and it depends on how the campaign structure has been set up. As you may know from my previous articles, there are...
Google Display Ads Keywords Tips
February 11, 2020 8 months ago
  • Category: Google Ads
  • Written by: Uzair Kharawala
When setting up your Google Display Ads, keywords are a vital component that must be given careful thought and planning. At this stage, you should evaluate your keywords and improve any poorly performing ones. n setting up your...