The primary goal of running a Google Ads campaign is to sell a product. To sell, advertisers choose high converting keywords for persuading people to click on the ad and on every click, the advertiser has to pay Google. Contrary...
I’m often asked, “which is my favorite keyword match type for Google ads?” I don’t really have a favourite and it depends on how the campaign structure has been set up. As you may know from my previous articles, there are...
When setting up your Google Display Ads, keywords are a vital component that must be given careful thought and planning. At this stage, you should evaluate your keywords and improve any poorly performing ones. n setting up your...