google adwords keywords Archives - SF Digital Studios Blog

March 3, 2022 3 months ago

When Should You Pause Google Ads Keywords?

by Uzair Kharawala | Mar 3, 2022 | Google Ads

The primary goal of running a Google Ads campaign is to sell a product. To sell, advertisers choose high converting keywords for persuading people to click on the ad and on every click, the advertiser has to pay Google. Contrary...

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March 18, 2020 2 years ago

Google Ads Keyword Match Types

by Uzair Kharawala | Mar 18, 2020 | Google Ads

I’m often asked, “which is my favorite keyword match type for Google ads?” I don’t really have a favourite and it depends on how the campaign structure has been set up. As you may know from my previous articles, there are...

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February 11, 2020 2 years ago

Google Display Ads Keywords Tips

by Uzair Kharawala | Feb 11, 2020 | Google Ads

When setting up your Google Display Ads, keywords are a vital component that must be given careful thought and planning. At this stage, you should evaluate your keywords and improve any poorly performing ones. n setting up your...

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