Google Ads ROI Formula
December 17, 2019
1 month ago
Category: Google Ads
Written by: Maulik
Whether the purpose of your Google Ads campaign is for sales, leads or other activities, you should measure your return on investment (or ROI) to make sure that the money you are spending on Google Ads is working for your business. ROI is a comparison of your net...
Google Ads Optimization Tips
December 7, 2019
1 month ago
Category: Google Google Ads
Written by: Sarah Ryan
If you want your Google Ads campaign to be as effective as possible and reach your goals sooner rather than later, it’s heavily advised that you pay a lot of attention towards your Optimization Score.  The optimization score range is from 0% all the way up to 100%. If...
Google Site Kit for WordPress
December 7, 2019
1 month ago
Category: Google Google Ads
Written by: Sarah Ryan
Google have announced a new plugin called Site Kit that will be available across the world for WordPress users.  What is Site Kit?  Site Kit is a new WordPress plugin that lets website owners install and configure all Google services to get full insights right in the...
Google: Responsive Search Ads
November 26, 2019
2 months ago
Category: Google Google Ads Video
Written by: Sarah Ryan
As we have seen in my previous post, Responsive Search Ads can be a really useful tool in your Google Ads campaign.  In this article, I’ll discuss some best practices for creating Responsive Search Ads and some key mistakes to try and avoid.  Ideally, within each ad...

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