Google Introduces BERT
November 7, 2019
1 month ago
Category: Google Google Ads
Written by: Sarah Ryan
Google has launched its latest search algorithm called BERT which is designed to better understand our natural language. It is expected that BERT will impact at least 10% of all search queries, which is the biggest change since the introduction of RankBrain.  What is...
Google Ads Responsive Search Ads
November 7, 2019
1 month ago
Category: Google Google Ads
Written by: Sarah Ryan
Google has announced that they are launching their new responsive search ads after a year of testing in beta.  Responsive search ads will test different groups of ads to establish which combinations work best. This feedback will monitor the performance of your ad’s...
11 Google Ads Audiences
November 5, 2019
1 month ago
Category: Google Google Ads
Written by: Sarah Ryan
Here are some 11 top tips on how to use Google Ads Audiences. Audiences were introduced to Search Ads over seven years ago and have been improved a lot since then.  Here are the 11 different audiences you can use in Google Ads: 1. Audience Insights When you start to...
Google Ads Lead Form Extension
November 1, 2019
1 month ago
Category: Google Google Ads
Written by: Sarah Ryan
Google has announced this week that they are starting to beta-test a new extension within Google Ads called Lead Form Extension that allows advertisers to capture any leads from their search ad campaigns.  Lead forms work only as extensions to a Search campaign, so...

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