Google Ads: Geographical Targeting
February 27, 2020 7 months ago
  • Category: Google Ads
  • Written by: Uzair Kharawala
Within Google Ads, geographical targeting allows you to focus your ads to appear only in the locations that you choose. With location targeting, you can focus your advertising on the areas where you know you will find the right...
Google Display Ads Optimization Score
February 14, 2020 8 months ago
  • Category: Google Ads
  • Written by: Uzair Kharawala
Google has announced an expansion of Google Display Ads Optimization Score to include display ad campaigns. These changes to the optimization score mean that you can now get statistics for search, shopping and display. An...
Google Display Ads Keywords Tips
February 11, 2020 8 months ago
  • Category: Google Ads
  • Written by: Uzair Kharawala
When setting up your Google Display Ads, keywords are a vital component that must be given careful thought and planning. At this stage, you should evaluate your keywords and improve any poorly performing ones. n setting up your...